Programmatic Campaign Manager
Chennai, Tamil Nadu, India · Full Time
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- Experience
- Any
- Salary
- INR 1,000,000 – INR 2,000,000 / year
- Openings
- 1
- Posted
- 1 hour ago
- Work mode
- In office
- Education
- Any graduate
- Eligibility
- Open to any graduate
- Resume
- Required to apply
Where you'll work
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Job description
Position Overview
Wissenpro IT Solutions is looking for a meticulous Programmatic Campaign Manager to oversee the planning, execution, monitoring, and optimization of digital advertising campaigns on multiple programmatic platforms. This role demands practical experience with demand-side platforms (DSPs), supply-side platforms (SSPs), and ad servers, paired with strong analytical and problem-solving capabilities.
Key Responsibilities
- Configure, run, and optimize programmatic advertising campaigns through DSPs (e.g., Beeswax, Pontiac) and SSPs (including Xandr, Magnite, PubMatic, OpenX, Index Exchange, Sovrn, Criteo, Sonobi)
- Execute campaigns utilizing ad servers such as SpringServe, Publica, Adtelligent, and Google Ad Manager (GAM)
- Manage Private Marketplace (PMP) deal setups, refine audience targeting, and distribute segments
- Continuously track campaign performance, pacing, and effectiveness while addressing discrepancies promptly
- Implement header bidding and prebid configurations and maintain programmatic ecosystem workflows
- Develop and interpret campaign reports using Campaign Manager 360 (CM360), GAM, and Excel
- Conduct quality assurance checks to guarantee precise campaign delivery
- Address on-demand requests, campaign modifications, and client-specific demands
- Administer geo-targeting and brand safety protocols, including blocking and whitelisting
- Collaborate closely with internal teams such as Ad Operations, Analytics, and Technology to ensure seamless campaign execution
- Resolve workflow challenges using basic tools like GitHub and Visual Studio Code
Eligibility and Qualifications
Applicants must possess at least a graduate degree. Candidates should demonstrate sound knowledge and hands-on experience managing programmatic advertising including DSPs, SSPs, and related ad tech infrastructure.
About Wissenpro IT Solutions
Wissenpro has over ten years of expertise offering comprehensive human resources services including recruitment, onboarding, employee engagement, performance management, compensation and benefits, training, HR administration, compliance, and policy development. The company has successfully placed numerous candidates with leading multinational firms such as Wipro, Amazon, Tech Mahindra, Genpact, and Concentrix.
Minimum education
Bachelor's Degree