Graphics - AI Video Editor

Role Overview

This position involves creating compelling graphic designs and editing short-form videos to enhance the digital presence of Santushti Shakes Private Limited. The role requires utilizing AI technologies to produce innovative visuals and videos tailored for various social media platforms, maintaining brand consistency, and supporting marketing campaigns.

Key Responsibilities

• Design engaging digital creatives for platforms including Instagram, Facebook, YouTube, Google, and WhatsApp.
• Create social media posts, stories, reel covers, banners, posters, brochures, ads, menus, and other promotional content.
• Develop campaign-specific visuals for festivals, offers, product launches, and special events while adhering to brand guidelines.
• Resize and adapt graphics for diverse platform formats ensuring visual consistency.
• Edit short videos such as Instagram Reels, YouTube Shorts, promotional clips, advertisements, and product showcases with elements like transitions, animations, text, music, sound effects, and subtitles.
• Process raw footage provided by marketing and develop creative video concepts and storyboards.
• Leverage AI tools to generate innovative images, videos, animations, voiceovers, and visual effects.
• Continuously explore and implement new AI technologies to enhance creativity and production efficiency.
• Produce AI-enhanced visuals including product imagery, backgrounds, characters, scenes, and promotional videos.
• Utilize AI for tasks such as video enhancement, background removal, image and voice generation, captioning, and other creative tasks.
• Collaborate closely with the Digital Marketing Manager to align creative output with content calendars and social media trends.
• Create multiple variations of creatives to support advertisements and marketing campaigns.
• Provide visual support for branding, product launches, discounts, franchise promotions, and other marketing initiatives by coordinating with internal teams.

Required Qualifications & Experience

• Proficiency in graphic design software: Adobe Photoshop, Adobe Illustrator, Canva, CorelDRAW, or similar tools.
• Experience with video editing software including Adobe Premiere Pro, After Effects, CapCut, DaVinci Resolve, or equivalents.
• Hands-on experience with AI-based creative tools such as AI image and video generation, voiceover/audio tools, AI-powered video editing, background removal/enhancement, and caption/subtitle generation.
• Familiarity or prior work experience in the Food & Beverage, Quick Service Restaurant, Restaurant, Retail, Franchise, or FMCG sectors preferred.
• Skills in food/product photography and promotional video creation are advantageous.