Digital Marketing Manager
Santushti Shakes Private Limited
Vadodara, Gujarat, India · Full Time
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- Experience
- Any
- Salary
- INR 30,000 – INR 45,000 / month
- Openings
- 1
- Posted
- 8 hours ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
About the Role
We are seeking a skilled Digital Marketing Manager to lead and execute our digital marketing strategies and campaigns at Santushti Shakes Private Limited based in Vadodara, Gujarat. The role involves devising comprehensive plans to expand brand visibility, managing social media channels, running paid advertisements, enhancing SEO, and analyzing marketing performance for continuous improvement.
Key Responsibilities
- Develop and execute detailed digital marketing strategies, including monthly and quarterly campaign planning.
- Monitor industry trends and competitors to identify growth opportunities for brand visibility and customer acquisition.
- Oversee all company social media platforms such as Instagram, Facebook, YouTube, and Google Business Profile, creating monthly content calendars while working with creative teams to produce posts, reels, videos, and banners that boost online presence and follower engagement.
- Manage paid advertising campaigns on Meta Ads and Google Ads, optimizing budgets and analyzing key metrics like cost per lead (CPL), cost per acquisition (CPA), return on ad spend (ROAS), conversions, and overall ROI through regular A/B testing.
- Implement and oversee SEO initiatives to increase website rankings and organic traffic, utilizing tools like Google Search Console and Google Analytics.
- Coordinate website content updates including landing pages, offers, and promotional materials in line with marketing campaigns.
- Plan and manage marketing campaigns surrounding product launches, festivals, and special promotions while collaborating with graphic designers, video editors, photographers, influencers, and agencies to ensure brand consistency.
- Drive lead generation efforts through digital channels, coordinating closely with sales and business development teams to track leads and improve conversion rates.
- Prepare detailed digital marketing reports weekly and monthly, analyzing campaign performance, traffic, engagement, and revenues, while maintaining accurate records of budgets and expenditures.
- Identify, liaise, and plan collaborations with influencers and content creators to maximize online marketing effectiveness and explore local promotional opportunities.
Additional Information
The monthly compensation for this position ranges between INR 30,000 and INR 45,000. The candidate is expected to be based onsite in Vadodara, Gujarat.
Industry
Food & Beverage