CVM / Segmentation Specialist
Riyadh, Riyadh Province, Saudi Arabia · Full Time
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- Experience
- 4–6 yrs
- Salary
- —
- Openings
- 2
- Posted
- 6 hours ago
- Work mode
- In office
- Resume
- Required to apply
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Job description
About CodeNinja
CodeNinja is a technology and AI consultancy delivering embedded engineering and analytics teams across Saudi Arabia, Pakistan, Egypt, and Latin America. We collaborate with leading banks, telecommunications, and enterprises to develop data-driven, customer-focused capabilities.
Role Overview
We are seeking two hands-on CVM / Segmentation Specialists to enhance customer segmentation, profiling, and campaign targeting for a Retail Banking client. This role focuses on practical execution rather than strategy or advisory functions, turning customer data into actionable insights that improve campaign outcomes.
Key Responsibilities
- Design and upkeep customer segmentation models based on customer behavior, value, and lifecycle stages.
- Perform customer profiling and behavioral analysis to uncover targeting prospects.
- Support campaign targeting by converting segmentation data into actionable audience lists.
- Evaluate campaign performance and customer responses to refine segmentation logic.
- Create and sustain BI dashboards to monitor CVM metrics and campaign KPIs.
- Work with marketing, BI, and product teams to convert analytical data into commercial actions.
- Continuously enhance segmentation frameworks using performance data and business input.
Requirements
Essential Qualifications:
- Robust experience in Retail Banking and Customer Value Management analytics.
- Hands-on expertise creating segmentation models such as RFM, behavioral, and value-based.
- Demonstrated ability in customer behavior analysis and profiling.
- Proficient in business intelligence and reporting tools like Power BI, Tableau, SQL, or equivalents.
- Capability to translate data insights into actionable commercial and campaign strategies.
- Approximately 4 to 6 years of relevant professional experience.
Preferred Qualifications:
- Familiarity with campaign management platforms such as SAS Customer Intelligence, Adobe Campaign, etc.
- Experience with predictive or propensity modeling techniques.
- Previous work in banking or telecommunications CVM roles is advantageous.
Why Work With Us
- Engage in impactful, data-driven projects within a prominent Retail Banking environment.
- Benefit from a collaborative, practical setting offering high visibility on campaign results.
- Chance to influence segmentation strategy development from inception.
Additional Information
CodeNinja is committed to equal employment opportunities. Employment for this position depends on client approval and project requirements, which may evolve over time.