Content Manager

About Sirjhoe

Sirjhoe is a footwear brand based in Nigeria, dedicated to original design, manufacturing, and storytelling. Evolving beyond footwear, it aims to become a lifestyle brand anchored on product innovation, cultural values, and compelling content.

Role Overview

We are seeking a Content & Social Commerce Manager to develop and manage our content production across platforms such as Instagram, TikTok, and Facebook. This role involves creating engaging visual and written content that promotes brand awareness, community growth, and drives product sales.

Key Responsibilities

• Develop and implement a monthly content strategy tailored to various social media channels.
• Produce approximately 50 pieces of content monthly, including Reels, TikTok videos, Stories, and carousel posts.
• Create short-form videos, appearing confidently on camera to showcase products.
• Translate product features, design concepts, and founder narratives into captivating content.
• Organize and manage content shoots efficiently.
• Repurpose existing content into multiple engaging formats.
• Craft compelling hooks, captions, and calls to action for all posts.
• Maintain an up-to-date content calendar and oversee content scheduling and publishing.
• Engage actively with audience comments and direct messages to foster community interaction.
• Analyze content performance data to refine and enhance future content.
• Utilize audience feedback to generate new content ideas and product insights.
• Focus content efforts to support sales and customer inquiries.
• Keep current with emerging social media trends and creator cultures.

Use of AI & Tools

• Employ AI technologies for idea generation, scriptwriting, editing, content repurposing, trend analysis, and performance evaluation.
• Adapt quickly to new tools and technologies without needing mastery of all existing ones.

Candidate Profile

• Demonstrated proficiency in short-form video creation and editing (e.g., CapCut).
• Confidence presenting on camera.
• Strong narrative and storytelling skills.
• Good understanding of Instagram and TikTok platforms.
• Self-motivated with exceptional organizational skills.
• Commercial acumen to ensure content drives sales.
• Willingness to learn rapidly and take initiative.

Preferred Qualifications

• Experience in fashion, lifestyle, or footwear content creation.
• Background in content creation or user-generated content production.
• Personal engagement with social media content creation.
• Knowledge of e-commerce or social commerce platforms.
• Familiarity with Meta and TikTok analytics.
• Experience using AI content tools.

Success Metrics

• Production of approximately 50 quality content pieces monthly.
• Increasing reach, engagement, and conversion rates over time.
• Content that boosts brand visibility, community engagement, product interest, enquiries via WhatsApp or website, and sales.
• Using customer insights to inform content and product strategies.

Desired Traits

• Creativity and initiative to develop content ideas independently.
• Fast-paced and proactive approach to content creation and improvement.
• Confidence presenting products on camera.
• Strong commercial awareness focused on driving business results.
• Obsessed with continuous learning and improvement.
• Willing to dedicate effort beyond expectations.