- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 2 hours ago
- Work mode
- In office
- Resume
- Required to apply
Sign in to tell us what does and doesn't work for you here — it sharpens every match we show you.
Job description
About Sirjhoe
Sirjhoe is a Nigerian footwear brand committed to original designs, manufacturing excellence, and storytelling. The brand is evolving into a lifestyle entity rooted in product quality, culture, and engaging content.
Role Overview
We are searching for a Content & Social Commerce Lead to manage and grow our content presence on Instagram, TikTok, Facebook, and other platforms. This role encompasses the entire content lifecycle from ideation to publication and analysis, focusing on translating our products, processes, and founder narrative into compelling content that attracts attention, builds community, and drives sales.
Key Responsibilities
- Develop and implement a monthly content calendar and strategy.
- Produce approximately 50 pieces of content each month, including Reels, TikTok videos, Stories, and carousels.
- Create short-form videos suitable for Instagram, TikTok, and Facebook.
- Present products confidently on camera.
- Transform product developments, design elements, and founder stories into engaging content.
- Organize and manage content photoshoots.
- Repurpose existing content into various formats for wider reach.
- Craft engaging hooks, captions, and calls to action.
- Administer content scheduling and publishing tasks.
- Engage actively with audience comments and direct messages.
- Monitor content performance using data insights and optimize accordingly.
- Incorporate audience feedback to refine product and content ideas.
- Generate content that supports sales initiatives and customer enquiries.
- Stay abreast of social media trends and creator culture.
Use of AI and Tools
You will leverage AI technologies to enhance productivity and creativity, including assistance with idea generation, script writing, editing, repurposing content, trend analysis, competitor research, and performance measurement. Openness to learning new tools and adaptability is essential.
Candidate Profile
- Proven skills in short-form video production.
- Confident and articulate on-camera presence.
- Strong storytelling capability.
- Experience with video editing software such as CapCut or similar.
- Good understanding of Instagram and TikTok platforms.
- Ability to independently generate fresh content concepts.
- Excellent visual and aesthetic sense.
- Highly organized, self-motivated, and driven to take ownership.
- Commercial acumen with a focus on content that drives sales.
- Eagerness to learn rapidly and continuously improve.
Preferred Qualifications
- Experience in creating content related to fashion, lifestyle, or footwear.
- Background in creator or user-generated content production.
- Existing personal content presence on social media.
- Exposure to e-commerce or social commerce environments.
- Familiarity with Meta or TikTok analytics tools.
- Experience using AI-powered tools.
Success Metrics
Success is measured not just on audience size but on content that elevates brand awareness, engagement, community building, customer interest, enquiries via WhatsApp or website, and ultimately sales. The monthly goal includes consistently producing about 50 quality content pieces, with continual improvement in reach, interaction, and conversion rates.
Desired Attributes
- Creativity and proactive content creation mindset.
- Ability to work quickly and efficiently.
- Strong on-camera confidence.
- Commercial insight to align content with sales targets.
- Commitment to ongoing improvement and excellence.
- Strong work ethic and willingness to outperform competitors.