Adobe Experience Platform Lead
Mumbai, Maharashtra, India · Full Time
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- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 2 days ago
- Work mode
- In office
- Education
- Any Graduate
- Eligibility
- Any Graduate
- Resume
- Required to apply
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Job description
About the Role
Malabar Group, a major global business conglomerate headquartered in Calicut, Kerala, seeks a skilled Manager for Adobe Experience Platform (Real-Time Customer Data Platform - RT-CDP) based in Mumbai. The selected candidate will oversee the management and optimization of the Adobe Experience Platform to enable comprehensive customer data integration and omni-channel engagement strategies.
Key Responsibilities
- Oversee daily operations of Adobe Experience Platform RT-CDP to ensure smooth functionality.
- Manage the ingestion, mapping, and harmonization of customer data from multiple sources like Adobe Analytics, CRM systems, POS, and digital commerce platforms.
- Maintain data quality, resolve customer identities, and ensure accuracy of audience segments.
- Collaborate with IT departments and Adobe support teams for platform governance, maintenance, and troubleshooting.
- Create and update customer segments and activation rules using behavioral, transactional, and demographic data.
- Enable audience sharing and activation across platforms such as Adobe Campaign and Adobe Target to support marketing campaigns.
- Work with analytics and CRM teams to define data schemas and refine segmentation via insights from Adobe Analytics.
- Ensure compliance with data privacy laws and consent management requirements.
- Liaise with marketing, CRM, e-commerce, and retail teams to align audience strategies with business objectives.
- Document operational processes, workflow rules, and best practices.
Eligibility
Applicants must hold at least a graduate degree.
About Malabar Group
Malabar Group is a global business conglomerate operating in 13 countries with annual revenues of USD 6.2 Billion. Based in Calicut, Kerala, it employs over 21,000 professionals. The group is committed to Environmental, Social & Governance (ESG) principles, focusing on health, housing, hunger eradication, education, environmental protection, and women empowerment. It dedicates 5% of its profits towards these social initiatives within its countries of operation.
Minimum education
Bachelor's Degree