- Experience
- Any
- Salary
- INR 50,000 – INR 70,000 / month
- Openings
- 1
- Posted
- 20 hours ago
- Work mode
- In office
- Resume
- Required to apply
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Job description
Position Overview
Statfinity invites applications for the role of Senior Web Tracking Specialist based in India. This role involves advanced expertise in web tracking technologies and data analysis to optimize digital marketing efforts.
Key Responsibilities and Expertise Required
- Implementation and management of browser-side and server-side tracking utilizing platforms such as Google Cloud, Stape, and AWS.
- Tracking conversions that occur offline to connect digital marketing efforts with real-world results.
- Management and deployment of media pixel and Conversion API (CAPI) tracking across multiple platforms including Facebook, Pinterest, Snapchat, and TikTok.
- Utilizing Google Tag Manager, GA4, and Microsoft Clarity to gather and analyze web metrics and user behavior.
- Developing methods to track offline conversions by linking Customer Relationship Management (CRM) systems with paid media campaigns.
- Conducting attribution analysis to understand the effectiveness of various marketing channels.
- Configuring cross-domain tracking to maintain session continuity across multiple web domains.
- Implementing consent mode to comply with privacy regulations and manage user consent effectively.
- Designing and implementing data layers for websites to facilitate structured and accurate data collection.
Salary Information
The pay range for this position is between INR 50,000 and INR 70,000 per month.
Level
Senior