Senior Content Writer

About Truepid Technologies Private Limited

Truepid Technologies Private Limited is a digitally-focused technology firm partnering with entrepreneurs and enterprises to offer comprehensive mobility and omni-channel solutions. The company specializes in driving complete digital transformation, guiding clients from initial concept to implementation. By leveraging experienced leadership and deep technical know-how, Truepid transforms digital platforms into valuable business assets. Services include website and mobile application development, SEO/SEM, social media management and marketing, and e-commerce solutions, all delivered through a collaborative marketing approach.

Role Overview

The Senior Content Writer will oversee the development and refinement of top-tier content tailored for SEO, web platforms, and digital marketing channels to bolster Truepid’s technology solutions and services. Responsibilities involve formulating content strategies, crafting and editing copy for websites, mobile applications, blogs, case studies, promotional materials, and social media, ensuring brand alignment and business objectives are met. This role requires researching industry developments, competitor activity, and client domains to produce precise, engaging, and problem-solving content. Collaboration with marketing, design, and development teams is essential for optimizing content per SEO/SEM standards and aiding marketing campaigns and product launches. This position is full-time and based onsite in the Greater Kolkata Area.

Qualifications and Skills

• Minimum five years of professional content writing experience.
• Expertise in creating web content, including websites, applications, blogs, and marketing collateral.
• Strong content strategy and research skills to develop targeted, data-driven content plans.
• Proficient proofreading and editing skills ensuring clarity, precision, and coherence.
• Preferably experienced in content creation for technology, digital transformation, or IT service sectors.
• Solid understanding of SEO principles and fundamentals of digital marketing.
• Capability to collaborate effectively within cross-functional teams under fast-paced conditions.
• Excellent written English proficiency and communication skills.
• Bachelor's degree in Communications, Journalism, English, Marketing, or related fields; equivalent practical experience may be accepted.
• Previous senior or lead content role experience, including mentoring or supervising writers, is advantageous.