Search Engine Optimization Executive

About the Role

We are seeking an enthusiastic and results-oriented SEO Executive with over one year of experience in Search Engine Optimization. The candidate will be responsible for crafting and implementing SEO plans that enhance organic traffic and rankings not only on traditional search engines but also across AI-driven and emerging platforms, including Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and large language model (LLM)-based search optimization.

Key Responsibilities

• Design and execute effective SEO strategies that boost organic traffic, improve keyword rankings, and generate leads.
• Conduct thorough keyword research, analysis of competitors, and study search intent.
• Optimize websites for a variety of search technologies such as traditional engines, AI search engines, answer engines, and LLMs.
• Implement AEO techniques to enhance presence in featured snippets and answer-based search outcomes.
• Apply GEO strategies to maximize brand and content exposure within generative AI search experiences.
• Understand the mechanics of how LLMs and AI-powered platforms discover, interpret, and recommend content.
• Stay current with Google’s algorithm changes, SEO best practices, and advances in AI search technologies.
• Oversee on-page, off-page, technical, and content SEO efforts to improve overall site performance.
• Optimize meta information, content structure, internal linking, schema markup, and other SEO factors.
• Analyze and enhance website metrics such as Domain Authority, Page Authority, and backlink profiles.
• Identify and secure authoritative backlink opportunities while monitoring and removing harmful links when necessary.
• Manage and optimize Google Business Profiles for multiple clients to improve local reach and engagement.
• Formulate strategies to improve local rankings, profile views, customer inquiries, and foot traffic.
• Enhance GBP elements including categories, services, posts, reviews, photos, and local SEO signals.
• Develop tactics to rank business profiles prominently in Google Local Pack, Google Maps, and top search results.
• Track keyword rankings and continuously refine strategies to achieve better search positions.
• Perform comprehensive SEO audits addressing technical, content, and backlink aspects.
• Utilize SEO tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, and Screaming Frog for insights and monitoring.
• Prepare detailed SEO performance reports offering insights and recommendations for growth.
• Collaborate efficiently with web developers, designers, and marketing teams to ensure successful SEO implementation.

Required Qualifications

• Between 1 to 3 years of practical experience in SEO roles.
• Strong capability in devising and executing SEO strategies.
• Knowledge of emerging SEO disciplines including AEO, GEO, AI SEO, and LLM-based optimization.
• Good understanding of Google’s algorithms, ranking factors, and search engine updates.
• Experience covering on-page, off-page, technical, and local SEO domains.
• Proven expertise in managing and optimizing Google Business Profiles.
• Ability to boost local business presence and customer engagement through strategic SEO.
• Understanding of domain authority metrics, backlink profiling, anchor texts, and link-building methods.
• Skilled in acquiring quality backlinks relevant to niche and authority.
• Proficiency in keyword research, competitor and intent analysis.
• Familiar with Google Search Console and Google Analytics for tracking and analysis.
• Hands-on experience with leading SEO tools such as Ahrefs, SEMrush, Moz, and Screaming Frog.
• Excellent analytical, problem-solving, and communication capabilities.
• Ability to juggle multiple SEO projects and comply with deadlines effectively.

Preferred Skills

• Experience working with AI-enhanced search optimization and emerging platforms.
• Understanding of how Google AI features, answer engines, and LLMs surface content.
• Knowledge of Schema Markup and structured data implementation.
• Experience optimizing SEO for local businesses and multi-location companies.
• Insight into content strategies and establishing topical authority.
• Basic familiarity with content management systems like WordPress.

Who We Are Looking For

The preferred candidate not only understands traditional SEO keyword ranking but also embraces the future of search technology. They should be adept at crafting and executing innovative SEO strategies that elevate products and brands across Google Search, Maps, Answer Engines, Generative Search, and AI/LLM-powered platforms. Passion for SEO, AI search technologies, and measurable growth outcomes is essential.