Sales Development Representative

Overview

Happl is pioneering the future of employee benefits infrastructure by integrating AI across flex allowances, insurance, recognition, and wellbeing in one smart platform. Supported by top investors and recognized as a UK top 100 startup for 2026, Happl helps global companies enhance their benefits for employees.

Role Summary

As a Sales Development Representative within Happl's Go-To-Market team, you will serve as the initial connection point between Happl and prospective clients. Collaborating with Sales, Marketing, Product, and Leadership teams, you will drive company growth by engaging HR and Finance leaders of innovative organizations to build a strong sales pipeline and create meaningful business opportunities.

Responsibilities

• Manage the beginning stages of Happl’s sales funnel, delivering a high-quality pipeline to support expansion.
• Identify forward-thinking companies ready to upgrade their employee benefits systems.
• Initiate conversations with senior HR, Finance, and executive leaders in growth-oriented businesses.
• Develop strategic lists of target accounts and conduct thoughtful, convincing outreach campaigns.
• Create engagement through calls, emails, LinkedIn messages, events, and innovative outbound initiatives.
• Work closely with Account Executives to convert prospects into customers.
• Master Happl’s products, market conditions, and client pain points.
• Leverage modern GTM technology, data, and AI to enhance efficiency and impact.
• Provide valuable feedback to product and leadership teams to refine GTM strategies and positioning.

Candidate Profile

• Minimum two years experience in BDR, SDR, sales, or customer-facing roles; SaaS or startup backgrounds are advantageous.
• Highly driven, ambitious, and motivated to contribute to an early-stage company’s growth.
• Excellent communication skills, comfortable engaging with senior stakeholders across HR, Finance, and leadership.
• Eager to learn and develop expertise in sales, startup environments, and employee benefits.
• Detail-oriented and well-organized, ensuring thorough follow-through.
• Familiarity with modern tools such as CRMs, LinkedIn, email, and AI applications like ChatGPT.
• Self-motivated with strong ownership and accountability for results.
• Aspirations to advance to Account Executive or higher commercial roles over time.

Perks and Benefits

• Competitive salary combined with commission structures.
• Equity options in a rapidly expanding startup.
• Flexible hybrid work model allowing remote work with office attendance 2–3 days per week.
• Access to personalized Happl benefits platform features.
• Optional private health and dental insurance, including family coverage.
• Wellbeing budget to support personal health and wellness activities.
• Learning and Development allowance to support professional growth.
• Company pension scheme available from the first day of employment.
• Fast-track career progression within a scaling commercial organization.
• Meaningful influence over sales strategy and product positioning.

Interview Process

• Initial 20-minute introductory call with COO & Chief of Staff.
• 30-minute in-depth discussion with Chief Commercial Officer.
• A short practical task related to the role.
• Final 30-minute detailed interview with the CEO & Founder.

Additional Information

• Work Location: Waterloo, London, United Kingdom.
• Team: Go-To-Market (GTM).
• Hybrid work arrangement requiring at least three days per week in the office.