Sales Development Representative

About Humanforce

Humanforce aims to simplify work and enhance life for frontline and flexible workforces through a leading human capital management (HCM) suite that integrates Workforce Management, HR, Talent, Payroll, and Wellbeing. Since 2002, Humanforce has supported over 2300 customers and nearly one million employees across more than 30 countries in various sectors like aged, child and health care, education, hospitality, retail, and local government. Its presence spans Australia, New Zealand, the UK, North America, and the Philippines.

Humanforce is committed to embedding AI deeply into its core operations, transforming the way work is accomplished, products are built, decisions are made, and customers served. This transformation represents a fundamental shift toward an AI-native organization, reshaping roles, workflows, and productivity rather than applying incremental improvements.

Role Overview

The Sales Development Representative (SDR) is a proactive, articulate, and driven sales professional who excels at outbound prospecting and forming new client relationships. Working closely with the Enterprise Account Executive team, the SDR strategically targets enterprise accounts through disciplined phone, email, LinkedIn, and campaign outreach. The role demands a pleasant telephone manner, a natural ability to connect, and persistence in cold outreach efforts. Physical presence in Sydney, NSW is required for effective team collaboration.

Key Responsibilities

• Conduct high-volume outbound prospecting via phone, email, LinkedIn, and campaigns to generate qualified leads for the enterprise sales team.
• Collaborate with Enterprise Account Executives to strategize and execute penetration plans for top priority enterprise accounts.
• Strive to meet or exceed SQL (Sales Qualified Lead) conversion targets consistently.
• Coordinate with Sales and Marketing teams to align outreach strategies and support campaign efforts aimed at securing bookings.
• Develop and maintain a deep understanding of the Humanforce HCM platform and its solutions for workforce management challenges.
• Ensure accurate and timely CRM data entry for pipeline visibility and performance tracking.
• Continuously improve outreach approaches, messaging, and discovery techniques to boost conversion rates and surpass activity goals.
• Foster a positive, collaborative team culture by sharing successes, insights, and feedback openly.

Candidate Profile and Requirements

• Between 6 and 12 months of experience in an SDR or BDR role, with a proven track record in meeting outbound activity and pipeline objectives.
• Confident, professional phone communication skills, comfortable with cold calling and representing the company with credibility.
• Outgoing, energetic, and personable with a natural ability to engage warmly in conversations.
• Strong team player with a good cultural fit, committed to uplifting colleagues and contributing positively to team dynamics.
• Experience in B2B sales, understanding the synergy between sales and marketing in a SaaS environment.
• Excellent verbal and written communication skills coupled with keen attention to detail.
• High commercial awareness, capable of qualifying prospects swiftly and pinpointing business challenges.
• Disciplined, consistent, and results-oriented mindset focused on hitting activity targets.
• Adaptable to a fast-paced, outbound-centric work environment.
• Experience using AI tools in daily tasks or a strong willingness to learn and apply AI to improve productivity and outreach outcomes.

Preferred but Not Required: Familiarity with CRM systems (HubSpot preferred), interest in workforce management or HR tech, and experience supporting enterprise sales teams.

Company Values

• Boldness in approach
• Fully committed
• Customer obsession
• Integrity in commitments
• Being good people

Flexibility and Benefits

Humanforce supports flexible work decisions through its Flex@HF model, requiring a minimum of three days per week on-site while also fostering individual and team-specific flexibility to balance career and personal objectives.

• Flexible workplace with hybrid work model
• Opportunity to join a rapidly expanding global tech company
• Emphasis on learning and professional development via Humanforce HR
• Generous referral program rewarding talent recommendations
• Paid parental leave: 12 weeks for primary caregivers, 4 weeks for secondary caregivers
• Additional 4 days leave focused on wellbeing
• Access to Employee Assistance Program
• Reward and recognition programs to celebrate colleague achievements
• Financial wellbeing platform access including earned wage access, budgeting tools, perks and cashback at numerous Australian retailers
• Inclusive, energetic, and collaborative company culture
• Meaningful work improving the future of work environments

Diversity and Inclusion Statement

Humanforce actively encourages applications from diverse backgrounds, including but not limited to different cultures, ages, genders, neurodiversity, religions, sexual orientations, and life experiences, emphasizing an inclusive and welcoming workplace.