Programmatic Account Manager

About Publicis Groupe

Publicis Groupe is a global leader in marketing, communication, and digital business transformation, with a history dating back to 1926. Operating in over 100 countries, it hosts a network of over 80,000 professionals with deep expertise across data, technology, media, strategy, creativity, and business transformation. Singapore serves as a major hub with two key divisions: Publicis Communications, comprising creative agencies like Publicis Worldwide and Leo Burnett, and Publicis Media & Digital, which includes brands such as Starcom and Zenith focused on data-driven digital media.

Role Overview

As a Programmatic Account Manager, you will be integral to the planning, execution, and delivery of digital campaigns by collaborating closely with internal teams and external partners. This entails managing client relationships, contributing to strategic media planning, and overseeing campaign delivery with a focus on commercial growth.

Key Responsibilities

• Act as the primary contact for daily client and agency interactions, ensuring high client satisfaction and quality delivery.
• Assist in the strategic planning and execution of digital media campaigns, including media recommendations, audience targeting strategies, and campaign flow planning.
• Analyze client briefs to create well-rounded omnichannel media plans.
• Manage campaigns end-to-end—from brief and activation to optimization, reporting, and post-campaign analysis.
• Collaborate with client services, operations, creative teams, and external partners to guarantee timely and accurate campaign execution.
• Develop strong internal stakeholder relationships to foster a collaborative environment.
• Support account expansion efforts alongside senior management.
• Handle daily reporting, weekly progress updates, campaign analytics, and assist with financial and operational procedures.

Qualifications and Skills

• Bachelor's degree.
• Over 5 years of progressive experience within an agency or media environment.
• At least 3 years focused on digital media planning or strategy.
• In-depth knowledge of Singapore and Southeast Asian media landscapes.
• Strong analytical capabilities and numerical proficiency.
• Extensive experience with programmatic media buying and working across diverse digital channels and partners.
• Demonstrated success in driving business growth and revenue performance.
• Proficient in Microsoft Office suite, especially Excel and PowerPoint.
• Excellent verbal and written communication skills.
• Exceptionally detail-oriented with strong prioritization and time management abilities to handle multiple campaigns under tight deadlines.
• Skilled at managing complex client requirements and internal organizational dynamics.