- Experience
- 4–5 yrs
- Salary
- —
- Openings
- 1
- Posted
- 55 minutes ago
- Work mode
- In office
- Education
- Bachelor's degree
- Resume
- Required to apply
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Job description
Overview
Performance Max is seeking a seasoned and results-oriented PPC Team Lead to oversee and drive the success of our paid advertising initiatives from our Mohali office. The ideal candidate will possess deep expertise in managing and optimizing Google Ads and Meta Ads campaigns, demonstrate strong team leadership skills, and excel in performance marketing strategies.
Key Responsibilities
- Lead and direct the PPC team to successfully achieve client goals and business objectives.
- Design, implement, manage, and optimize PPC campaigns across Google Ads, Meta Ads, and other paid digital platforms.
- Perform comprehensive keyword research, audience targeting, competitor analysis, and campaign planning.
- Continuously monitor campaign performance and optimize for key metrics including ROI, CPC, CPA, ROAS, and conversions.
- Oversee campaign budgets ensuring resources are efficiently allocated.
- Analyze campaign data and prepare detailed reports with actionable insights.
- Mentor and train PPC executives to boost team productivity and effectiveness.
- Coordinate with SEO, Social Media, Content, and Design teams to build integrated marketing strategies.
- Stay informed about the latest PPC trends, platform updates, and industry best practices.
Required Skills
- Extensive hands-on experience with Google Ads and Meta Ads platforms.
- Proficient in Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking techniques.
- Expertise in remarketing, audience segmentation, A/B testing, and bid optimization strategies.
- Strong analytical, leadership, and problem-solving abilities.
- Excellent communication capabilities and team management skills.
- Able to efficiently manage multiple client accounts and meet deadlines.
Qualifications
- Bachelor's degree in Marketing, Business, or a related discipline.
- Google Ads Certification is preferred.
Experience
4 to 5+ years of professional experience in PPC and performance marketing, including prior leadership of a team.
Location
This position is based in Mohali and requires working from the office.
Additional Information
Join Performance Max and lead impactful PPC campaigns that foster measurable business growth.
Minimum education
Bachelor's Degree