Performance Marketer

About Kelleys Kelle

Kelleys Kelle specializes in creating classic wardrobe essentials with a modern flair, using premium materials, sleek designs, and minimalistic style. As the brand expands, it seeks motivated individuals passionate about fashion, branding, and establishing a meaningful presence.

Job Overview

The Performance Marketer role involves spearheading growth initiatives by planning, executing, and refining paid advertising campaigns across platforms such as Meta and Google. The objective is to efficiently convert advertising budgets into sales and enhance brand recognition. This position is full-time and based onsite at Kozhikode, Kerala.

Key Responsibilities

• Oversee the complete lifecycle of paid advertising campaigns, including initial setup, experimentation, and scaling strategies.
• Monitor campaign metrics to optimize return on investment and minimize customer acquisition costs.
• Conduct audience segmentation alongside A/B testing to improve campaign effectiveness.
• Develop comprehensive dashboards and prepare detailed reports on campaign performance.
• Collaborate closely with creative and product teams to maintain consistent and on-brand messaging.
• Keep updated with emerging trends and changes in performance marketing platforms and techniques.

Required Qualifications and Skills

• Demonstrated proficiency in running paid social media and search engine advertising campaigns.
• Experience utilizing analytics tools and interpreting data to inform strategic decisions.
• Knowledge of marketing funnels, conversion tracking mechanisms, and targeted audience segmentation.
• Strong communication skills with the ability to clearly explain data insights.
• Highly organized with the capability to manage multiple advertising campaigns simultaneously.
• Additional advantage if interested in fashion or lifestyle sectors or possessing relevant experience.