Online Business Development Manager

About the Role

Shoe Bespoke Studio is searching for a highly competent and proactive E-Commerce and Digital Growth Manager to autonomously handle and expand our online business operations. This position demands far more than managing social media or a website—it involves overseeing and optimizing the entire digital framework including website development, e-commerce functions, social media platforms, marketplaces, SEO, content creation, and online sales growth.

Key Responsibilities

• Regularly manage and refine the company website and e-commerce platform, working with WordPress and WooCommerce to update products, pricing, images, descriptions, variations, and inventory.
• Enhance website design, improve user experience, speed, and mobile responsiveness, and develop landing pages, banners, and promotional content.
• Identify and troubleshoot website issues, coordinating with technical developers when necessary to implement new features that boost customer experience and conversion rates.
• Oversee all aspects of online sales and operations across our website and third-party marketplaces such as Amazon and Myntra, including product listings, pricing, inventory management, orders, returns, and customer queries.
• Expand sales channels by discovering and integrating new marketplaces, improving product visibility and rankings, monitoring competition, and strategizing to increase revenue.
• Manage social media presence on Instagram, Facebook, Pinterest, YouTube, Google Business Profile, and other relevant platforms by planning and publishing engaging content such as reels, posts, stories, and videos aligned with content calendars and campaigns.
• Drive community engagement, increase followers, enhance brand awareness, and convert social media interactions into inquiries and sales.
• Execute on-page and technical SEO strategies including keyword research and product SEO to improve Google rankings and organic traffic, alongside managing tools like Google Analytics and Search Console.
• Plan and implement digital marketing campaigns, analyze traffic and sales data, and continuously optimize digital performance.
• Coordinate product photography, video, and creative content production, ensuring all content supports a premium luxury brand image with consistent brand messaging.
• Write compelling product titles, descriptions, captions, and marketing copy, develop promotional campaigns for new collections and offers.

Candidate Profile

The ideal candidate must be self-driven, technologically savvy, commercially aware, and able to independently identify and resolve problems. They must grasp how to generate real online revenue—not merely social media engagement. Quick adaptability to new tools and platforms and proficiency in handling multiple digital channels simultaneously are required. Analytical skills to interpret performance data and a proactive mindset for ongoing improvement are essential. Capability to manage tasks with minimal supervision and maintain high standards of digital brand presence is critical.

Required Skills

• Proficient with WordPress and WooCommerce platforms.
• Experience in e-commerce operations and website management/development.
• Good understanding of SEO strategies and tools including Google Analytics and Search Console.
• Knowledgeable in managing Instagram, Facebook, YouTube, Pinterest, and marketplace platforms such as Amazon Seller Central and Myntra.
• Capable of product catalog management, digital marketing, content strategy, and sales conversion optimization.

Preferred Skills (Bonus)

• Experience with Meta Ads and Google Ads platforms.
• Skills in Canva, Photoshop, basic video editing, and use of AI content creation tools.
• Basic knowledge of HTML/CSS and website maintenance troubleshooting.
• Familiarity with marketplace advertising, email/WhatsApp marketing, and CRM systems.

Performance Metrics

• Increase in website traffic and conversion rates.
• Growth in online sales and marketplace performance.
• Expansion and engagement growth on social media platforms.
• Improvement in Google search rankings and organic traffic.
• Acquisition of new digital sales channels and consistent quality of content.
• Consistent enhancement of website functionality and online brand presence.

Additional Information

This role requires a candidate who can take full responsibility with limited supervision, who understands both the technical and business elements of e-commerce, and who can develop a successful online strategy beyond basic posting. The salary range offered is ₹15,000 to ₹40,000 per month based on experience and skills, with consideration for higher compensation for exceptional talent. Candidates must demonstrate practical experience and the ability to effectively execute all responsibilities outlined.