Offline Marketing Executive

Role Overview

Aura Realtors is seeking a motivated and results-driven Offline Marketing Executive to spearhead ground-level marketing efforts for its real estate projects. The incumbent will focus on generating quality leads by organizing and implementing offline marketing campaigns, including events and local promotions within the Navi Mumbai region.

Key Responsibilities

• Plan and carry out Below The Line (BTL) and offline marketing initiatives across Navi Mumbai.
• Organize society activations, kiosk operations, exhibitions, events, and promotional campaigns.
• Manage distribution of pamphlets and leaflets along with branding activities such as banners, standees, and other outdoor promotions.
• Identify locations with high foot traffic and target customer catchment zones effectively.
• Coordinate with vendors, promoters, marketing agencies, and event teams to ensure smooth campaign execution.
• Generate, gather, and track customer leads derived from offline activities.
• Collaborate closely with Presales and Sales teams for lead follow-up actions and arranging site visits.
• Monitor campaign outcomes, including leads acquired, site visits, and bookings secured.
• Compile detailed reports on marketing activities, incurred expenses, lead quality, and campaign return on investment (ROI).
• Conduct regular market surveys and competitive analysis.
• Ensure all marketing collaterals are properly displayed and activities are performed as planned at assigned locations.
• Support promotional property events and exhibitions effectively.
• Build and maintain strong relationships with local societies, businesses, vendors, and other stakeholders.
• Manage activities within allocated budgets and adhere to timelines.

Candidate Requirements

• Possess 1 to 3 years of experience in BTL marketing, offline advertising, field marketing, activations, or real estate marketing preferred.
• Familiarity with Navi Mumbai local market dynamics and customer catchment areas.
• Strong communication skills and ability to coordinate across multiple teams.
• Experience in vendor and event management is essential.
• Willingness to engage in fieldwork with frequent travel across Navi Mumbai.
• Capable of handling multiple ongoing activities simultaneously.
• A proactive and target-driven mindset.
• Basic proficiency in MS Excel and ability to prepare reports on campaign metrics.

Performance Metrics

• Number of offline marketing activities carried out.
• Quantity and quality of leads generated.
• Number of site visits arranged from campaigns.
• Conversions and bookings secured through offline efforts.
• Cost efficiency per lead generated.
• Return on investment of marketing campaigns.
• Effectiveness in vendor and activity management.