Meta Ads Manager

Overview

We are seeking a skilled and data-focused Meta Ads Manager to spearhead the planning, execution, optimization, and scaling of paid advertising campaigns across Facebook and Instagram platforms. The role requires close collaboration with Marketing, Creative, Content, Sales, and Business Development teams to generate quality traffic, capture leads, boost conversions, acquire customers, and contribute to measurable business growth.

Primary Responsibilities

• Design and oversee paid advertising strategies for Facebook and Instagram aligned with business objectives, target demographics, and budgets.
• Handle campaign creation including management of ad sets, audience segmentation, budget allocation, bidding strategies, and creative assets.
• Conduct thorough audience research for targeting, retargeting, segmentation, and lookalike modeling.
• Continually monitor campaign metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, and improve performance through optimization.
• Design and implement A/B testing for audiences, creatives, ad formats, messaging, landing pages, and campaign architecture.
• Develop comprehensive customer acquisition, lead generation, remarketing, conversion, and retention campaigns.
• Collaborate closely with Creative and Content teams to produce compelling advertisements and campaign materials.
• Manage advertising expenditures, pacing, and evaluate overall campaign profitability.
• Analyze campaign data to identify trends, uncover opportunities, and resolve inefficiencies.
• Implement tracking technologies such as Meta Pixel, Conversions API, event tracking, and conversion measurement solutions.
• Partner with web development and analytics teams to troubleshoot tracking or attribution issues.
• Prepare detailed performance reports, dashboards, campaign summaries, and recommendations for optimization.
• Keep updated on competitor activities, industry trends, audience behaviors, and new advertising opportunities.
• Experiment with innovative campaign methodologies, creative formats, targeted approaches, and optimization techniques.
• Support launches, promotional efforts, lead generation activities, and market expansion projects.
• Maintain comprehensive campaign documentation including naming conventions, tracking frameworks, and performance records.
• Ensure compliance with platform policies, brand standards, and relevant legal regulations.

Required Qualifications

• Demonstrated experience managing paid campaigns on Meta Ads Manager or Meta Business Suite.
• Deep understanding of Facebook and Instagram advertising mechanics including campaign structures, targeting, bidding, and optimization strategies.
• Proven capability managing advertising budgets and enhancing performance metrics.
• Solid grasp of marketing metrics like ROAS, CPA, CPL, CTR, CPC, CPM, conversion rate, and cost per acquisition.
• Expertise in audience segmentation, retargeting tactics, lookalike audiences, and funnel-based advertising.
• Strong analytical skills for interpreting campaign data.
• Hands-on familiarity with Meta Pixel, Conversions API, Google Analytics, UTM tracking, or similar technologies.
• Comprehension of conversion funnels, landing page optimization, lead generation, and customer acquisition processes.
• Excellent verbal and written communication alongside strong teamwork abilities.
• Detail-oriented with capacity to simultaneously manage multiple campaigns and budgets.
• Experience with analytics tools like Google Analytics, Looker Studio, or Power BI is beneficial.
• Knowledge of other advertising platforms such as Google Ads, TikTok Ads, LinkedIn Ads, or programmatic advertising is a plus.
• Bachelor’s degree in Marketing, Digital Marketing, Business, Advertising, Communications, or related disciplines preferred.
• Relevant certifications from Meta, Google, or digital marketing programs advantageous.

Benefits and Opportunities

• Opportunity to handle and scale impactful digital advertising campaigns.
• Exposure to performance marketing, analytics, customer acquisition, creative strategy, and digital growth initiatives.
• Work with significant advertising budgets and collaborate with cross-functional marketing teams.
• Career advancement potential to roles such as Senior Meta Ads Manager, Performance Marketing Manager, Paid Media Manager, Growth Marketing Manager, Digital Marketing Director, or Head of Performance Marketing.
• A work environment that fosters creativity, data-driven decision making, and growth orientation.
• Access to training, mentorship, and professional development.
• Competitive salary, incentives based on performance, and a thorough benefits package.