Lead Product Manager - B2C Consumer Platform

About the Role

Join a rapidly expanding B2C platform serving users across the Middle East that is undergoing a major transformation powered by significant tech investment. This position offers the opportunity to lead a key consumer domain and elevate product management standards throughout the company, focused on customer insight, experimentation, and tracking impactful results.

Primary Responsibilities

• Take full ownership of the entire customer journey including acquisition, onboarding, activation, engagement, retention, and renewal stages.
• Engage directly with customers to uncover pain points and understand user behaviors, leveraging both quantitative data and hands-on discovery rather than relying solely on analytics dashboards.
• Introduce and promote advanced product management practices such as continuous discovery, problem framing, outcome-driven roadmaps, experimentation, and data-backed prioritization.
• Continuously optimize essential consumer journeys to enhance user experiences and business outcomes.
• Analyze customer behaviors to identify opportunities for better activation, engagement, retention, and monetization.
• Define and monitor product metrics that reflect habitual customer behavior drivers, utilizing data queries and dashboard tools.
• Design rigorous experiments to validate assumptions before allocating engineering resources.
• Collaborate deeply with Design teams through all product discovery, research, validation, and delivery phases.
• Coordinate cross-functionally with Engineering, Data, Commercial, and regional teams to ensure alignment on customer needs and priorities.
• Gain a thorough understanding of commercial aspects, including pricing strategies, subscription models, partnerships, customer value, and unit economics.
• Rapidly prototype and validate concepts using contemporary AI-assisted development tools.
• Mentor and guide Product Managers to strengthen product capabilities across the organization.
• Question feature-driven approaches, enforcing decisions rooted in customer problems and measurable outcomes.

Required Qualifications & Experience

• Minimum of 8 years in Product Management, with demonstrated ownership of large-scale consumer products.
• Proven expertise in B2C sectors such as consumer technology platforms, marketplaces, subscription services, loyalty programs, lifestyle brands, or fintech-related industries.
• Experience enhancing customer journeys and improving measurable customer experience indicators.
• History of contributing to the development, transformation, or maturity of product functions beyond managing existing product backlogs.
• Strong commercial insight, including responsibility for or influence over revenue generation, monetization strategies, or related business outcomes.
• Proficiency in customer discovery methods, experimental validation, and evidence-driven product development.
• Familiarity with AI-assisted development and prototyping tools for validating ideas swiftly.
• Excellent stakeholder management skills with the ability to influence senior leadership across functions and geographic markets.
• Adeptness at navigating ambiguity and fast-paced, dynamic environments.