Lead Generation Specialist

About ATANGANA & SONS LTD

ATANGANA & SONS LTD is a tech-driven organization specializing in information technology and internet solutions. Our mission is to deliver innovative digital tools that empower businesses and individuals to enhance their operations, online visibility, and technology use.

Role Overview

We are seeking a motivated Lead Generation Specialist to fuel our expansion by discovering potential clients, producing qualified leads, and creating opportunities for our sales team.

Key Duties

• Research and pinpoint potential customers and companies that could benefit from our tech and internet offerings.
• Build and update a database of qualified lead prospects.
• Generate leads via online exploration, social media, email outreach, calls, networking, referrals, and other strategic channels.
• Engage potential customers through phone, email, social media, and other communication means.
• Assess leads based on requirements, budget, authority to decide, and purchase capability.
• Arrange meetings, demos, or consultations linking eligible prospects to the sales team.
• Maintain consistent follow-ups to cultivate leads and convert prospects into clients.
• Keep precise records on prospects, engagement, and lead progression in CRM or lead-tracking platforms.
• Analyze lead-generation results and compile routine activity reports.
• Study competitors, market dynamics, customer demands, and upcoming opportunities in the tech and internet services market.
• Collaborate with Sales, Marketing, and Technical departments to craft effective lead strategies.
• Suggest ideas to improve customer acquisition and conversion effectiveness.
• Represent the company professionally in all dealings with potential clients.
• Meet monthly and quarterly targets for leads generated and qualified leads.

Qualifications and Experience

• Possess a Bachelor's degree, Higher National Diploma, or equivalent in Marketing, Business Administration, Sales, IT, Communications, or related field.
• Prior experience in lead generation, sales, telemarketing, digital marketing, business growth, or similar roles is beneficial.
• Experience within technology, telecommunications, internet, or digital service industries is a plus.
• Proficient in social media platforms and online research methods.
• Basic familiarity with CRM systems, email marketing, and digital sales tools.
• Strong English communication skills, both written and verbal; French language skills are advantageous.
• Good computer literacy, comfortable with Microsoft Office or Google Workspace environments.

Desired Competencies

• Outstanding communication and interpersonal abilities.
• Excellent skills in prospecting and persuasion.
• Customer-centric approach.
• Confidence in initiating contact with new prospects.
• Strong research and analytic capabilities.
• Effective organizational and time management skills.
• Persistence and professionalism in facing rejection.
• Capable of working independently and collaboratively.
• Highly results-driven and target-focused mindset.
• Adaptability and eagerness to adopt new technologies and digital tools.
• Professionalism, integrity, and meticulous attention to detail.

Performance Measurement

• Quantity of new leads generated.
• Proportion and number of qualified leads.
• Conversion efficiency from leads to customers.
• Number of scheduled appointments or sales consultations secured.
• Follow-up and response effectiveness.
• Accuracy and thoroughness of prospect data.
• Overall contribution to the growth of the sales pipeline.
• Achievement of preset monthly and quarterly goals.

Benefits

• Competitive remuneration plus performance bonuses.
• Pathways for professional advancement and career growth.
• Exposure to the cutting-edge technology and internet services sector.
• Dynamic, goal-oriented, and collaborative work atmosphere.
• Training programs and personal development opportunities.
• Chance to play a vital role in driving the company’s business expansion.