Lead Generation Specialist

About Khashsoft

Khashsoft is a reputed custom software development and IT solutions provider based in Noida, Uttar Pradesh, India. Serving diverse industries such as legal, finance, and education, the company specializes in crafting tailored software solutions that enhance operational efficiency and empower digital transformation. Their offerings include custom software development, maintenance, IT integration, technical consultation, and multi-platform implementation.

Role Overview

This full-time remote position involves working as a Lead Generation Specialist. The primary responsibility is to identify and qualify new sales leads through extensive online research, market analysis, and multi-channel outreach. The role requires maintaining updated lead databases, nurturing prospects with effective communication, and collaborating closely with the sales team to transition qualified leads.

Daily Responsibilities

• Carry out comprehensive research on target markets and prospective clients.
• Understand client requirements to tailor lead generation efforts effectively.
• Prepare detailed lead reports and contribute to campaign strategies that drive sales pipeline growth.
• Regularly follow up and document customer interactions.
• Coordinate with internal teams to enhance lead quality and improve conversion rates.

Required Qualifications and Skills

• Proven experience in lead generation, including uncovering new leads via digital and traditional channels.
• Strong market research capabilities to analyze industries, target clients, and decision makers.
• Excellent communication skills for outreach, follow-ups, and internal collaboration.
• Basic knowledge of sales funnels, processes, and CRM systems for lead management.
• Proficiency in utilizing online platforms such as lead databases and social networks like LinkedIn.
• Exceptional analytical, organizational, and time management abilities with strong attention to detail.
• Ability to work autonomously in a remote setting while achieving targets and adhering to deadlines.
• Previous experience in B2B lead generation, especially in IT or software services, is advantageous.
• Bachelor’s degree in business, marketing, or a related discipline, or equivalent practical experience.