Lead Generation Specialist

About the Role

BackTech is establishing its outbound lead generation process from scratch. The Lead Generation Specialist will be responsible for managing the entire workflow—from sourcing prospects to passing on qualified leads effectively.

Key Responsibilities

• Create and maintain prospect databases in Apollo targeting ideal customer profiles such as founders, entrepreneurs, C-suite executives, directors, and small to medium business owners.
• Execute LinkedIn Sales Navigator outreach, including connection requests and InMail messaging, focused on the defined ideal customer profiles.
• Set up, initiate, and oversee cold email campaigns using Instantly, handling sending domain warm-ups and monitoring ongoing email deliverability.
• Ensure prospect list quality using Apollo’s native verification tools and backup service ZeroBounce before deploying lists to sending domains.
• Collaborate with the GoHighLevel (GHL) lead to ensure smooth routing of qualified leads into the sales pipeline.
• Provide regular performance reports to the Head of Marketing covering metrics like email opens, replies, and questionnaire completions.
• Conduct systematic A/B testing for subject lines, message content, and sequencing to optimize campaign results.
• Maintain and clean data consistently across Apollo, Instantly, and GHL platforms to ensure accuracy.

Candidate Profile

• Proven hands-on experience with Apollo.io or similar sales intelligence platforms.
• In-depth knowledge of cold email deliverability processes including SPF, DKIM, DMARC records, domain warm-up techniques, and sender reputation management.
• Proficiency with LinkedIn Sales Navigator for business-to-business prospecting.
• Ability to analyze campaign metrics and adapt strategies accordingly.
• Strong written English skills for refining outreach content aimed at US-based executives.
• Action-oriented mindset with the ability to thrive in a small, dynamic team environment.

Preferred Qualifications

• Experience with GoHighLevel (GHL) platform.
• Familiarity with enrichment tools like Clay or similar services.
• Background in B2B services or staffing industries.
• Direct experience managing issues with sending domains and understanding how to avoid such problems.