Lead Generation Executive

About the Position

Potvin Global is seeking a motivated and results-driven Lead Generation Executive with over two years of experience in B2B lead prospecting and generation. This full-time remote role involves independently discovering, researching, and extracting quality business leads from multiple channels to generate viable sales opportunities.

Responsibilities

• Identify and source new B2B leads autonomously through various platforms and databases.
• Research target companies, industries, and contact decision-makers to create accurate prospect lists.
• Gather detailed lead data including company information, contacts, emails, phone numbers, and industry details.
• Utilize tools such as LinkedIn, Google, business directories, company websites, and lead generation software to find prospects.
• Perform cold outreach methods including cold calling, emailing, LinkedIn messaging, and WhatsApp communications.
• Engage with key decision-makers to introduce company products and services.
• Qualify leads effectively by assessing business potential and suitability.
• Maintain and regularly update CRM and lead databases with accurate information.
• Follow up persistently with prospects and track communications thoroughly.
• Arrange meetings, demos, and discussions with qualified leads for the sales team.
• Collaborate closely with the Sales and Business Development teams to ensure seamless lead transfers.
• Meet daily, weekly, and monthly targets for lead generation and outreach activities.
• Prepare detailed reports on lead generation metrics including follow-ups and conversions.
• Regularly explore and adopt new tools, platforms, and strategies to enhance lead quality and volume.

Required Skills and Qualifications

• Minimum two years' experience in lead generation, B2B sales, telecalling, or related business development roles.
• Strong command of B2B lead generation principles and prospecting techniques.
• Proficient with LinkedIn, Google searches, commercial databases, and online research platforms.
• Experienced in cold calling, cold emailing, LinkedIn outreach, and persistent follow-ups.
• Excellent verbal and written communication abilities with confidence in engaging senior professionals and decision-makers.
• Highly skilled in research, data mining, and analytical evaluation of leads.
• Ability to discern relevant and high-quality prospects beyond mere volume.
• Familiar with MS Excel or Google Sheets and CRM software usage.
• Strong organizational skills with a disciplined approach to follow-ups and record maintenance.
• Self-driven, proactive, and focused on achieving specified targets independently.
• Detail-oriented mindset ensuring database accuracy and quality management.

Preferred Skills

• Familiarity with LinkedIn Sales Navigator, Apollo, ZoomInfo, Lusha or comparable lead generation tools.
• Experience using CRMs such as HubSpot, Zoho, or Salesforce.
• Background in generating domestic and international B2B leads.
• Prior industry experience related to the company’s field is an advantage.

Performance Metrics

• Quantity of qualified leads generated.
• Lead relevance and quality standards.
• Effective connections with prospects.
• Engagement and response rates from outreach efforts.
• Count of meetings and demos secured.
• Conversion ratio from lead to opportunity.
• Completion rate of follow-ups.
• Maintaining CRM and database accuracy.
• Achievement of monthly performance objectives.

Ideal Candidate Profile

The candidate should be a self-starter who does not rely on pre-provided leads but independently finds and qualifies prospects through thorough research and active outreach. Confidence in prospecting, cold outreach, and independently generating quality leads is essential.