Lead Generation Executive

About the Role

We seek a proactive and results-oriented Lead Generation Executive to fuel growth in our OTT and digital entertainment verticals. You will spearhead efforts to identify and engage with potential brands, agencies, advertisers, sponsors, and key partners to create promising business opportunities. Your focus will include well-known properties like Kaise Banta Hai, Heroes, Medical Gurus, and VFX Kingdom Games, driving revenue through brand collaborations, sponsorship deals, content integrations, advertising sales, and strategic alliances.

Key Responsibilities

• Generate and qualify leads by researching brands, advertising agencies, sponsors, OTT platforms, and other potential collaborators.
• Conduct comprehensive market research utilizing LinkedIn Sales Navigator, industry-specific databases, social channels, corporate websites, and additional tools.
• Identify and target appropriate brands aligned with our digital entertainment offerings.
• Maintain and update a structured database of prospects, decision-makers, and industry contacts.
• Engage key stakeholders such as Marketing Heads, Brand and Media Managers, Partnership Executives, and senior decision-makers.
• Implement outreach campaigns through LinkedIn, emails, phone calls, networking events, referrals, and other effective channels.
• Build and nurture relationships by communicating the benefits and offerings of our content properties clearly.
• Consistently follow up to secure meetings and convert leads to sales opportunities.
• Collaborate with sales and business development teams to advance qualified leads through the pipeline.
• Coordinate with Marketing, Content, and Creative departments on campaigns including email blasts, LinkedIn outreach, newsletters, and sales communications.
• Create and optimize outreach messaging and lead nurturing sequences.
• Ensure CRM entries are accurate and current, tracking outreach efforts, response rates, meetings, lead quality, and conversion metrics with suggestions for enhancement.

Desired Qualifications

• Possess 2 to 5 years of professional experience in lead generation, business development, client acquisition, media sales, advertising sales, brand partnerships, or B2B sales.
• Experience within media, entertainment, digital content, advertising, or agency sectors is highly beneficial.
• Skilled in utilizing LinkedIn Sales Navigator, and proficient with LinkedIn outreach and email marketing tools for prospecting.
• Understanding of brand partnerships, sponsorship models, advertising sales, content marketing, and digital media monetization strategies.
• Familiarity with CRM systems, particularly HubSpot or similar platforms.
• Strong communication, research, analytical thinking, networking, and relationship-building capabilities.
• Demonstrated ability to follow up diligently with a focus on meeting targets and driving performance.

Additional Information

This is a full-time, onsite position located in Pune City, Maharashtra. Interested candidates are encouraged to apply by contacting the company directly via email.