- Experience
- 1+ yrs
- Salary
- INR 1,000,000 – INR 1,500,000 / year
- Openings
- 1
- Posted
- 5 hours ago
- Work mode
- In office
- Education
- Any Graduate
- Eligibility
- Applicants must possess a graduate-level degree to be eligible for this position.
- Resume
- Required to apply
Where you'll work
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Job description
About the Role
The Email Developer is essential in crafting, implementing, and enhancing email marketing campaigns within our CRM platforms. This role demands expertise in best email development practices, front-end technologies, and seamless CRM system integration. The developer will work closely with creative teams and project managers to produce effective, engaging emails aligned with campaign goals.
Key Responsibilities
- Create and sustain responsive email templates using HTML, CSS, and JavaScript compatible with multiple email clients and devices.
- Integrate email templates into CRM platforms like Adobe Journey Optimizer, MoEngage, or ACv8 utilizing modular libraries and asset management tools.
- Collaborate with project management and design teams to transform creative ideas into operational email campaigns.
- Apply marketing best practices including A/B testing, dynamic content insertion, and personalization to optimize campaigns.
- Troubleshoot and fix rendering issues across different email clients and platforms.
- Use Git for version control and follow defined development processes.
- Keep informed on emerging trends and technologies in email marketing.
- Contribute to refining email development workflows and tooling.
- Precisely document coding and procedural standards.
Required Qualifications and Skills
- Minimum of 1 year practical experience building email marketing campaigns.
- Proficiency in coding HTML emails and CSS with strong ability to resolve mail-client specific challenges.
- Experience creating emails optimized for responsive design.
- Knowledge of dynamic content personalization.
- Capability to manage several deadline-driven projects in a fast-paced environment.
- Self-driven and capable of working independently as well as collaboratively.
- Familiarity with one or more Email Service Providers.
- Experience using Git or similar version control systems.
- Understanding of design software such as Figma or Adobe Creative Suite.
Desirable Skills
- Experience with Adobe Journey Optimizer or MoEngage platforms.
- Understanding audience segmentation for personalized email content.
- Knowledge of event-based payloads for campaign triggering.
- Familiarity with CRM and campaign management tools.
- Skills in mentoring others in email development techniques.
- Awareness of marketing principles for branding, traffic generation, and revenue growth.
- Understanding email compliance standards like CAN-SPAM.
- Use of email testing and quality assurance tools.
- Knowledge of accessibility standards specific to email design.
- Strong analytical and problem-solving capabilities.
- Excellent communication and team collaboration skills.
Additional Information
This role is based in Gurugram, India, at WPP Production, a company committed to fostering a culture of diversity, inclusion, equality, and employee well-being. Benefits include health coverage and wellness initiatives such as free health check-ups during Health and Wellness month. Candidates should hold a graduate degree to be eligible to apply.
Minimum education
Bachelor's Degree