Digital Manager

About the Role

We are seeking a skilled Digital Manager to lead the development and execution of digital marketing strategies targeting Ghana and other markets. This professional will focus on expanding online visibility, increasing website traffic, generating leads, and achieving measurable outcomes through targeted digital campaigns.

Primary Responsibilities

• Create and implement digital marketing plans that align with the organization's commercial goals
• Manage and enhance various digital channels such as SEO, pay-per-click advertising, social media, and email marketing campaigns
• Supervise content strategy and delivery across multiple digital platforms
• Analyze and report on campaign results to identify areas for ongoing improvement
• Oversee digital marketing budgets and optimize expenditures to maximize return on investment
• Improve user experience by refining customer pathways to boost conversion rates
• Work collaboratively with internal departments and stakeholders to ensure smooth implementation of campaigns
• Keep abreast of the latest trends, tools, and innovations in digital marketing technology

Required Skills and Experience

• A minimum of 5 to 7 years of experience in digital marketing, with 2 to 3 years in a leadership capacity
• Demonstrated success in managing integrated digital marketing campaigns across multiple platforms
• Strong expertise in SEO, paid advertising, social media marketing, and email marketing techniques
• Proficiency with analytics tools such as Google Analytics and Meta Business Suite
• Excellent analytical abilities combined with strong project management and organizational capabilities
• Effective communication skills and aptitude for managing relationships with key stakeholders
• A results-oriented mindset with strategic and commercial acumen
• Availability for full-time, in-office work based in Ghana

Educational Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a closely related discipline
• Relevant digital marketing certifications, for example from Google or Meta, are preferred
• Equivalent practical experience in digital marketing may also be taken into account

Additional Information

Please submit your curriculum vitae directly via email to the provided contact address.