Creative Content Manager

Overview

This position is responsible for creating and shaping creative and corporate content for ASAS, distributed through both internal and external channels. The key objective is to transform strategic messages, projects, and information into clear and impactful Arabic content that mirrors the company's identity and standing. The primary focus revolves around writing and editing, covering digital platforms, campaigns, website content, internal newsletters, execution materials, and event-related texts, all while ensuring linguistic accuracy and consistency of tone and messaging.

Main Responsibilities

• Produce and edit institutional and creative Arabic content across diverse channels such as social media platforms, the company website, campaigns, advertisements, newsletters, and internal communications.
• Develop content ideas, themes, and key messages aligned with company priorities, business sectors, projects, and target audience.
• Coordinate with the digital marketing team to prepare content calendars, converting plans and campaigns into text ready for design and publication.
• Draft texts for projects, accomplishments, services, partnerships, and events in a trustworthy institutional style that reflects value and impact.
• Prepare creative summaries, headlines, slogans, advertising texts, and calls to action that support campaign goals and communication efforts.
• Create scripts and content for presentations, execution materials, videos, motion graphics, and event collateral.
• Simplify technical and operational information into clear, attractive content without compromising accuracy or meaning.
• Collaborate with designers, digital marketing, events teams, and content-owning departments to assure alignment between text and visuals for effective communication.
• Conduct research, gather information, and verify facts, terminologies, and figures before finalizing and publishing content.
• Maintain the style guide for tone of voice, core messages, and corporate lexicon, ensuring language consistency across all outputs.
• Develop content in Arabic and English or coordinate translations, preserving institutional meaning and style in both versions.
• Review externally and internally produced content from agencies, suppliers, and departments, providing editorial feedback to enhance quality.
• Monitor content trends, platforms, and audience engagement; propose new formats, templates, and story styles to boost interaction and clarity.
• Organize the content library, approved copies, and references; comply with established editorial review, approval processes, and publishing governance within the company.

Behavioral Competencies

• Advanced proficiency in Arabic writing and editing, capable of crafting clear, compelling institutional and creative content tailored to different channels and audiences.
• Creative thinking, research, and analytical skills to extract stories and messages from technical and commercial data and translate them into valuable content.
• Meticulous attention to language accuracy and detail, effective prioritization, and strong collaboration abilities; open to feedback and adept at managing multiple deadlines.

Qualifications

• Bachelor's degree in Media, Communication, Arabic Language, Marketing, Journalism, Literature, or related fields.
• At least 8 years of practical experience in institutional, marketing, or digital content writing and editing, preferably within government entities, large companies, or communication agencies.
• Full proficiency in written and editorial Arabic and good command of English, with the ability to review bilingual content.
• Professional certifications or courses in content writing, editing, content marketing, corporate communications, or SEO are advantageous.

Performance Indicators

• Complete and deliver a minimum of 90% of approved content within scheduled deadlines, maintaining at least 95% adherence to editorial calendars, campaign requirements, and project timelines annually.
• Achieve a first-review approval rate of 85% or higher for produced content; keep content requiring major revisions below 10% monthly; maintain at least 95% accuracy in language, tone, messaging, and brand identity.
• Reach at least 90% of targeted performance metrics for each campaign or major content piece in terms of reach, engagement, readership, or response; provide monthly performance reports detailing content results, recommendations, and improvement actions.