Conversion Tracking and Attribution Specialist
India · Part Time
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- Posted
- 3 days ago
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Job description
Role Overview
We are seeking a Conversion Tracking and Attribution Expert capable of precisely identifying the sources of Shopify orders and related revenue streams. This position is not focused on managing Google Ads or Meta Ads campaigns but rather on analyzing conversion data across various marketing channels to understand the origin and performance of each sale.
Key Responsibilities
- Evaluate conversion data from major marketing platforms including Google Ads, Meta Ads (Facebook & Instagram), Email/Klaviyo campaigns, SEO/Organic traffic, Affiliate programs, Direct and Referral traffic, Social media, and other paid channels.
- Determine which marketing channels contribute to each sale and quantify how much revenue each channel generates.
Essential Qualifications
- Practical experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Proficient knowledge in Shopify conversion tracking.
- Expertise in Google Ads and Meta Pixel tracking, including Conversions API (CAPI).
- Ability to conduct source, medium attribution, and in-depth conversion analysis.
- Skill in revenue tracking and troubleshooting conversion discrepancies.
- Experience with Server-Side Tracking, Enhanced Conversions, Looker Studio, and Klaviyo attribution is advantageous.
- Direct hands-on experience with international apparel, fashion, or clothing eCommerce brands using Shopify and multi-channel conversion tracking is mandatory.
Mandatory Requirements
- Strong understanding of the entire customer journey: from click, visit, source, campaign, checkout, order, revenue to attribution.
- Not a general digital marketing role; this position requires a specialist with deep expertise in conversion tracking, not a campaign manager or basic GA4 user.
Additional Information
The focus is on achieving clarity on how sales occur across multiple channels, enabling the business to allocate resources effectively and maximize revenue generated by each marketing initiative.