Category Head - E-commerce

Role Overview

The Category Head for E-commerce will be responsible for the complete online growth lifecycle of Exibu’s product categories, overseeing everything from initial market research to launching and driving sales through repeat purchases and category expansion.

Primary Responsibilities

• Formulate and execute growth strategies tailored to each e-commerce product category.
• Conduct in-depth analysis on product demand, competitive landscape, pricing trends, and market conditions.
• Identify emerging product categories and oversee the introduction of new products while discontinuing underperforming SKUs.
• Manage product and catalog details, including appropriate SKU structuring, pricing accuracy, and compelling product positioning to maximize conversion rates.
• Set and achieve monthly and yearly sales goals, optimize average order value through bundle, cross-sell, and upsell tactics, and nurture repeat purchase rates.
• Drive improvements in website conversion metrics by enhancing product pages, visual content, descriptions, FAQs, and calls to action, leveraging analytics to reduce drop-offs.
• Collaborate closely with the digital marketing team to influence the outcomes of campaigns across Google Ads, Meta Ads, SEO, and other online marketing channels.
• Develop and implement SEO strategies focused on high-value keywords, organic ranking improvements, and content generation to fuel organic growth.
• Design and manage online pricing strategies and promotional calendars that help maintain target margins while maximizing sales impact.
• Oversee analytics and reporting of key performance indicators including revenue, orders, conversion rates, traffic, gross margin, customer acquisition cost, ROAS, and customer retention metrics.

Additional Details

This role will be based in Delhi-NCR and involves direct responsibility for the commercial success of assigned e-commerce categories. The candidate must demonstrate the ability to work cross-functionally, especially coordinating with the marketing team to ensure campaign effectiveness.