Business Development Executive

Company Overview

Eldorado is an expanding enterprise specializing in Yoga, Fitness, and Sports products including yoga mats, props, fitness accessories, sports flooring, and niche sports items. Through its STHIRA brand and strategic distributor partnerships, Eldorado is strengthening its presence across a variety of channels such as retail outlets, studios, academies, institutions, corporate sectors, and government organizations.

Role Summary

We seek an enthusiastic and target-driven Business Development Executive skilled in field sales and proactive outbound prospecting. This role involves identifying new business opportunities, nurturing dealer and retailer relationships, generating inquiries, conducting customer meetings, and successfully converting leads into profitable sales. Note that this is a business development position, not a telecalling role.

Primary Duties

• Locate and secure new B2B clients through cold calling, WhatsApp communications, email marketing, and field visits.
• Build and maintain a robust pipeline of prospective customers including studios, gyms, academies, retailers, and institutions.
• Expand Eldorado's dealer and retailer network across Mumbai, Thane, Navi Mumbai, Raigad, Pune, Nashik, and other Maharashtra regions by identifying potential dealers, conducting visits, presenting products and commercial terms, onboarding partners, and cultivating repeat orders.
• Pinpoint project sales opportunities within yoga studios, fitness centers, martial arts academies, sports academies, educational institutions, hospitality venues, corporate wellness centers, housing societies, sports clubs, government entities, and sports infrastructure contractors; collaborate on proposals and quotations.
• Conduct frequent field visits to understand client needs, showcase products, take necessary measurements, follow up on proposals, and finalize orders.
• Oversee the complete sales process from lead generation through qualification, meetings, quotation, negotiation, order placement, payment collection, and foster repeat business.
• Develop in-depth product knowledge of yoga and fitness-related items, including mats, props, gym and sports flooring, and distribution brands to advise customers effectively.
• Identify and track new market opportunities, competitor offerings, emerging fitness segments, and high-margin products, providing feedback for product development and participating in relevant exhibitions and trade shows.
• Maintain diligent records in CRM including leads, meetings, quotes, follow-ups, orders, conversion rates, dealer pipelines, and collections; report weekly sales and pipeline updates to management.

Performance Metrics

Performance will be assessed based on tangible business results such as monthly sales revenue, gross profit, new customer acquisition, dealer activations, lead qualification, quote generation, conversion rates, order values, repeat orders, pipeline valuation, and collection efficiency rather than mere activity counts.

Candidate Profile

The ideal candidate is highly motivated, self-driven, and confident in engaging with business owners and decision-makers. They must possess excellent communication and negotiation skills, be persistent in follow-ups, target-oriented, commercially savvy, adept at relationship building, proficient with WhatsApp, Excel, and CRM systems, willing to travel extensively within the assigned territory, and capable of working independently.

Preferred Experience and Educational Requirements

Experience ranging from 1 to 4 years in B2B sales, particularly in sports and fitness, yoga/wellness, consumer goods, retail distribution, institutional sales, building materials, gym equipment, education, or dealer development is favored. Strong sales experience from other industries will also be considered. Candidates should hold a graduate degree in any discipline; qualifications in MBA, BBA, B.Com, or Sales & Marketing are beneficial but not mandatory. Exceptional freshers with strong communication and sales aptitude may be considered for junior roles.

Compensation & Incentives

Monthly compensation ranges from ₹25,000 to ₹40,000 plus performance-based incentives linked to sales volume, gross margin, and collections. The final package will reflect the individual's experience and demonstrated sales capabilities.

Success Criteria & Career Path

Within six months, the successful candidate will have built a significant B2B customer database, formed solid relationships with key segments, maintained a steady monthly sales pipeline, recruited new dealers and retailers, converted institutional projects, generated repeat business, and contributed measurably to Eldorado's profitability. Career advancement opportunities include progression to Senior Business Development Executive, Business Development Manager, and Regional Sales Manager roles, with prospects to lead and manage territories and teams.

Additional Information

Eldorado emphasizes that the role extends beyond merely selling products; it requires finding customers, creating opportunities, building lasting relationships, and driving business growth.