Associate Manager - Current Account Acquisition

About IDFC FIRST Bank

IDFC FIRST Bank is a prominent private sector bank in India, committed to building a world-class banking institution driven by ethical values and cutting-edge technology. It originated from the merger of IDFC Ltd, a pioneer in infrastructure financing established in 1997, and Capital First, a tech-led NBFC focused on consumer and MSME lending since 2012. The bank has a strong presence with millions of loans disbursed and services across numerous towns and villages in India. Notable innovations include monthly interest credits on savings accounts, zero fees on savings, lifetime free credit cards with no minimum spends, and never-expiring reward points. Post-merger, the bank has shifted focus to diversified retail banking, aiming to provide affordable and high-quality banking to millions of Indians.

Role Overview

The Associate Manager for Current Account Acquisition is tasked with bringing new current account customers into the bank's fold within a specified branch domain. This role necessitates personalized interaction with prospects, assessing their banking requirements, and offering apt banking solutions. The incumbent will also assist in mapping business catchment areas, gathering customer insights, and pinpointing new business opportunities to fuel growth and deepen client relations.

Primary Duties

• Procure new-to-bank (NTB) current account customers from predefined segments and localities.
• Maintain quality in customer acquisition, ensuring an appropriate mix of products, customer demographics, and account setups.
• Promptly onboard and activate customers on digital and direct banking platforms.
• Consistently meet and surpass monthly acquisition goals by analyzing and catering to customers' transaction banking needs.
• Support Sales Managers in territorial mapping and identifying growth opportunities.
• Relay regular customer feedback and market trends to Sales and Relationship Managers.
• Strictly adhere to organizational sales protocols and Standard Operating Procedures (SOPs).
• Comply rigorously with internal policies and regulatory frameworks.
• Ensure acquisitions align with the bank’s quality standards.

Additional Responsibilities

• Keep abreast of market dynamics and deepen understanding of client needs.
• Work collaboratively with various branch departments to deliver holistic banking products and services with a customer-first focus.

Qualifications and Experience

• Graduation in any discipline through a full-time course.
• 0 to 4 years of sales experience, preferably in the banking, financial services, or insurance (BFSI) domain.

Desired Skills and Characteristics

• Strong customer orientation with a passion for delivering exceptional service.
• Adept at recognizing and capitalizing on business opportunities.
• Understanding of current account offerings and transactional banking fundamentals.
• Commitment to integrity and compliance adherence.
• Team player with capability to collaborate across functions.
• Self-driven and target-oriented mindset.
• Proficiency in English with excellent business communication skills.