APAC Sales Development Representative

About Netcraft

Netcraft stands as the global frontrunner in detecting and disrupting cybercrime. Trusted by three of the world’s largest companies and numerous governments, Netcraft has prevented over 225 million cyber-attacks and is responsible for mitigating about one-third of global phishing attempts. Our mission is to safeguard the world from cybercrime through passion-driven work and a supportive, inspiring workplace with robust benefits and wellness initiatives.

Role Overview

We are seeking a motivated, inquisitive, and resilient Sales Development Representative to join our expanding sales team based in Melbourne, Australia. This position plays a pivotal role in driving Netcraft’s commercial expansion across Australia and the APAC region. The SDR will identify target accounts, research new contacts, initiate engagement with senior leaders in cyber, fraud, risk, and technology sectors, and qualify sales opportunities for the broader sales team.

The role demands skill in outbound sales tactics including research, cold calling, personalized email campaigns, LinkedIn outreach, and event-driven prospecting to set up high-quality meetings. Ideal candidates are disciplined, curious, excellent listeners, confident in asking insightful questions, overcoming objections, and maintaining momentum despite challenges in reaching prospects.

Key Responsibilities

• Continuously research and develop a robust pipeline of prospects within Netcraft’s Ideal Customer Profile (ICP) across major industries.
• Conduct frequent outbound calls to secure meetings, gather intelligence, identify decision-makers, and establish clear follow-ups.
• Generate qualified opportunities through multi-channel engagement including tailored emails, LinkedIn outreach, calls, events, and webinars.
• Plan and execute focused prospecting efforts around industry events, conferences, and sales team travel to maximize face-to-face opportunities.
• Qualify inbound leads from digital marketing campaigns using Netcraft’s established frameworks.
• Maintain timely and accurate records of all prospecting and qualification activities within the sales CRM and related systems.
• Schedule discovery meetings for Account Executives, providing them with account research, stakeholder insights, and contextual information.
• Collaborate closely with Marketing to feedback on campaign effectiveness, prospect interactions, and emerging market signals.
• Stay current with cybersecurity trends, threat intelligence, and Netcraft’s product offerings and value propositions.

Qualifications and Skills Required

• 1 to 2 years professional experience in sales development, preferably in B2B SaaS or cybersecurity sectors.
• Consistent daily prospecting discipline and activity management critical for pipeline development and sustained sales success.
• Demonstrated ability to prospect within complex, large-scale enterprises and engage relevant stakeholders effectively.
• Experience targeting the APAC region is strongly preferred.
• Excellent written and verbal communication skills with confidence to interact with senior leaders.
• Strong research skills with a capability to personalize outreach efforts.
• Comfortable utilizing CRM and sales enablement software tools.
• Exceptional organizational and time management abilities to prioritize competing tasks efficiently.
• Resilient, coachable, results-oriented personality with proven record of achieving or exceeding targets.
• Rapid comprehension of new services and articulation of their value to prospective clients.
• Familiarity with sales qualification methods and precision in qualifying leads.
• A degree in computer science, cybersecurity, or a related field is beneficial but not mandatory.

Benefits and Rewards

• Access to the latest sales technologies, including AI-driven tools, facilitating efficient selling and prospecting.
• Supportive, high-performing team environment dedicated to shared success and continuous learning.
• Career growth prospects within a fast-expanding cybersecurity context, with exposure to seasoned professionals and leadership.
• Opportunity to promote a product and market with significant social impact and evolving technological landscape.
• Encouragement to innovate and take ownership of sales strategies.
• 20 annual leave days plus 15 personal leave days per year.
• Enhanced parental leave payout.
• Employer contributions toward private health insurance.
• Life insurance coverage at four times annual salary.
• Equity Tracking Units participation contingent on eligibility, enabling sharing in company success.
• Hybrid and flexible work arrangements.
• Office-provided meals, snacks, and beverages.
• Comprehensive 24/7 health, safety, and wellness services accessible for employees and their families.
• Two paid days annually for Learning & Development, plus additional learning resource access.
• Two paid volunteering days each year for community involvement.
• Spot bonuses recognizing exceptional contributions.
• 12% employer superannuation contribution.
• Employee referral bonus program.

Diversity, Equity, and Inclusion

Netcraft emphasizes a work culture free from bias, harassment, or discrimination, supporting underrepresented groups through dedicated networks. We welcome applicants from all backgrounds and make reasonable accommodations during hiring to ensure full participation.

Additional Information

This position reports to the Director of Sales. While preference is given to candidates in Melbourne, applications from other locations along Australia's east coast will be considered for highly qualified individuals. External unsolicited recruiter approaches will not be entertained.