Affiliate Executive

About the Role

Confetti is seeking a dynamic and commercially oriented Affiliate Executive to join their team in Singapore. This role involves actively recruiting new affiliates and content creators, assisting them in enhancing their video and livestream performance, and driving affiliate activity to achieve measurable growth in GMV and commissions. You will work closely with the Founder and collaborate with multiple internal teams in this hands-on position focused on social commerce and performance marketing.

Key Responsibilities

• Identify and connect with prospective Shopee and TikTok affiliates by researching content quality, audience alignment, product categories, livestream capabilities, consistency, and commerce results.
• Conduct outreach via TikTok, Instagram, Shopee, creator communities, referrals, WhatsApp, email, events, and other channels to recruit affiliates.
• Develop outreach materials such as templates, pitch decks, onboarding guides, FAQs, and lead recruitment campaigns.
• Assist new affiliates through onboarding processes on Shopee and TikTok, explaining campaigns, products, commissions, and content mandates.
• Encourage consistent content publication and participation in relevant campaigns; support inactivity reactivation through actionable plans.
• Maintain ongoing positive relationships with affiliates using WhatsApp groups, personal follow-ups, training sessions, and community engagement.
• Support affiliates in boosting their Shopee and TikTok video and livestream performances by coaching on content best practices including hooks, product demos, storytelling, CTAs, links, posting frequency, and trend usage.
• Help affiliates prepare for livestreams by advising on product choices, promotional content, run-downs, key selling points, and campaign compliance.
• Coordinate with internal creative and livestream teams to provide additional production, scripting, editing, or livestream aid as needed.

Candidate Requirements

• 1 to 3 years of experience in influencer marketing, creator or affiliate management, social commerce, e-commerce, livestreaming, community management, or business development.
• Preferable familiarity with Shopee, TikTok Shop, creator content, affiliate marketing, or livestream selling platforms.
• Comfortable with high-volume outreach, relationship nurturing, follow-ups, and multi-platform creator communication.
• Excellent written and spoken English communication skills.
• Highly organized with ability to manage multiple creators, campaigns, deadlines, and follow-ups simultaneously.
• Proactive, resourceful, and eager to learn within a fast-paced environment.
• Genuine interest in short-form video content, creator trends, livestreaming, e-commerce, and performance-oriented content.