Marketing Manager

Role Overview

The Marketing Manager will spearhead brand, digital, and performance marketing initiatives across all branches of Society. This individual will ensure optimal brand positioning, unified messaging, and measurable commercial outcomes, acting as the vital link between brand strategy and operational tasks. Supporting teams such as Sales, Fitness, Wellness, Academies, F&B, and Learning, the role focuses on campaigns that augment brand visibility, qualified demand, engagement, and long-term brand value.

Key Responsibilities

• Maintain and protect the Society brand identity consistently across every touchpoint.
• Guarantee unified tone, messaging, and visual presentation across clubs, digital channels, campaigns, and collaborations.
• Serve as the brand guardian for all communications both internal and external.
• Assist with launching new offerings and locations in line with the brand strategy.
• Plan and implement integrated marketing campaigns including paid/organic digital, social media, CRM emails, in-club marketing, partnerships, and events.
• Collaborate closely with Sales to align campaign strategies with commercial goals.
• Manage campaign schedules, budgets, and evaluate performance against set KPIs.
• Own the generation of qualified leads across all Society locations and sectors, optimising quality and cost.
• Support Sales and Call Centre teams with messaging, promotional materials, and sales tools.
• Oversee digital marketing channels such as the website, landing pages, paid ads, and organic social platforms, balancing immediate performance marketing with brand development.
• Ensure CRM journeys for lead nurturing, onboarding, engagement, retention, and reactivation are effective, accurately targeted, and integrated with Sales and Operations.
• Introduce AI-driven tools and automation technologies to enhance efficiency, content quality, and marketing insights.
• Set creative direction for content across platforms, campaigns, club assets, and partnerships, ensuring alignment with brand tone and goals.
• Support member engagement efforts including events, activations, and community partnerships in cooperation with Fitness and Operations teams.
• Manage marketing budgets and agency spending, track ROI, and ensure compliance with brand standards and policies.

Performance Indicators

• Improved brand awareness and accurate perception according to positioning.
• Increased volume of qualified leads delivered to Sales.
• Successful campaign execution with targeted reach, engagement, and cost per lead metrics.
• Growth and efficiency of digital marketing channels.
• Enhanced engagement and member retention linked to marketing efforts.
• High satisfaction level among internal stakeholders.
• On-schedule and on-brand delivery of campaigns.

Experience and Education

• Bachelor’s degree in Marketing, Communications, or related discipline is preferred.
• Eight to ten plus years of senior marketing experience within consumer-focused brands.
• Proven expertise in digital marketing, performance marketing, CRM, and lifecycle marketing.
• Commercially savvy with background in sales-driven environments.
• Relevant industry experience in fitness, wellness, hospitality, or lifestyle sectors is essential.
• Experience working in the GCC or Qatar is advantageous.
• Arabic language skills are a plus.

Desired Competencies

• Strong brand management and strategic planning abilities.
• High commercial acumen.
• Expertise in digital and performance marketing strategies.
• Discipline in CRM and data handling.
• Effective cross-functional collaboration skills.
• Excellent communication and influence capabilities.
• Commitment to innovation and continuous process improvement.