Lead Generation Specialist

Role Overview

This position entails researching and pinpointing qualified businesses and key decision-makers who could benefit from public relations and marketing offerings. The focus is on privately operated, growth-stage companies with proven market acceptance, solid profitability, and potential for expansion across sectors including technology, finance, and other emerging industries.

Key Responsibilities

• Identify and source prospects via LinkedIn, corporate websites, industry databases, and other digital resources.
• Consistently develop and maintain a weekly pipeline of validated leads.
• Craft and dispatch personalized LinkedIn messages and unsolicited emails to prospects.
• Perform systematic follow-ups to enhance response rates and boost conversions.
• Evaluate leads according to firm size, development stage, budget availability, decision-maker roles, and possible PR requirements.
• Engage directly with CEOs, founders, marketing heads, and pivotal decision-makers.
• Transform qualified leads into discovery discussions and scheduled meetings.
• Leverage contacts from BNI groups, networking forums, conferences, and existing networks for additional lead generation.
• Analyze BNI members and other contacts to identify potential candidates.
• Accurately document all leads, outreach initiatives, replies, and follow-ups within the CRM system.
• Monitor the effectiveness of outreach efforts, continuously refining prospecting methods and communication strategies.
• Deliver regular reports detailing lead generation activities, qualified leads, and confirmations of meetings.

Skills & Qualifications

• Between one and three years' background in Lead Generation, B2B Sales, Sales Development Representative (SDR), or Business Development roles.
• Proficient with LinkedIn prospecting, cold email campaigns, lead qualification, and setting appointments.
• Experience targeting markets in the US and Canada is preferred.
• Aptitude for identifying decision-makers and high-value prospects.
• Comfortable with CRM software and effective lead tracking.
• Excellent communication capabilities paired with strong skills in follow-up, organization, and persuasion.
• Self-driven and capable of consistently building a robust sales prospect pipeline.
• Background in public relations, marketing, technology, or professional services is advantageous.

Additional Information

• Work hours follow a US shift schedule.
• Monthly salary ranges between 20,000 to 22,000 INR for a four-hour workday.