Aditya Srivastava

About

Data Analyst with hands-on experience in cohort analysis, RFM segmentation, funnel analysis, and churn/retention analytics using SQL and Power BI. Builds dashboards and reporting workflows that translate customer lifecycle data into actionable retention strategies and churn reduction insights.

Experience

• Support Associate
  Bioxiva
  Jul 2024 – Jun 2025

Education

• B.Tech
  Dr. A.P.J. Abdul Kalam Technical University
  Computer Science · Oct 2020 – Apr 2024

Skills

• SQL
• Python
• Machine Learning
• NumPy
• Pandas
• scikit-learn
• DAX
• Data Modeling
• Funnel Analysis
• Cohort Analysis
• Retention analysis
• Churn Analysis

Projects

• Customer Churn Prediction - Retention Modeling Project
  Python, Pandas, Scikit-learn, Matplotlib, Seaborn

  Built a supervised machine learning model to predict customer churn on 10,000+ records, performed EDA, handled missing values, encoded categorical variables, applied feature scaling, and benchmarked multiple models to select the best performer.

• Olist E-Commerce - Cohort, Retention & Churn Analytics
  Power BI, DAX, Power Query, PostgreSQL, Python, Pandas, Matplotlib, Seaborn

  Analyzed 100,000+ real orders from Brazil's largest marketplace, built an analytics layer in PostgreSQL, ran cohort and repeat-purchase analysis, created RFM segmentation, performed funnel and drop-off analysis, and built a 4-page Power BI dashboard for stakeholder reporting.

⚽ Extracurricular activities

• Coordinated Placement Drives, worked as a lead event handle person

🎯 Hobbies & interests

• Workout
• music
• Adventures
• sports
• books
• Hikes
• treks and exploring parts of india