M
- Experience
- Any
- Salary
- INR 25 – INR 40,000 / month
- Openings
- 1
- Posted
- 2 days ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
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Job description
About the Role
We are seeking a Performance Marketing Executive to join Alike U Foods, a key player in the FMCG, Direct-to-Consumer (D2C), and e-commerce sector. The selected candidate will take ownership of planning, managing, and scaling paid digital advertising efforts across leading platforms to increase online sales profitably.
Key Responsibilities
- Handle advertising campaigns on Meta platforms (Facebook & Instagram), Google Ads, YouTube Ads, as well as marketplace ads.
- Design and implement campaigns driven by sales and conversion objectives.
- Optimize critical marketing metrics including Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), Cost Per Click (CPC), and conversion rates.
- Conduct tests on different audience segments, creative content, promotional offers, and campaign approaches.
- Manage customer acquisition and retargeting campaigns effectively.
- Monitor campaign results using tools like Meta Pixel and Google Analytics 4 (GA4).
- Collaborate with the creative team to produce compelling advertising materials.
- Generate regular reports detailing performance and sales outcomes.
Candidate Requirements
- Proven hands-on experience with Meta Ads and Google Ads platforms.
- Comprehensive knowledge of performance marketing and e-commerce landscapes.
- Preferred background in FMCG or D2C industries.
- Strong results-driven attitude centered on maximizing sales profitability and ROAS.
Goal
The ultimate objective is to significantly enhance Alike U’s online sales on digital channels while maintaining profitability.
Skills
How they work
Teamwork & Collaboration
Decision Making