Performance Marketer

About Arkbee

Arkbee is a digital marketing agency committed to enabling organizations to achieve online growth by leveraging strategic planning and data-informed decision-making. Their approach blends innovative content creation with targeted advertising efforts to foster meaningful audience interaction and strengthen brand visibility on various digital platforms. The company prioritizes accountability by utilizing analytics and performance data to continually refine campaigns and optimize returns on investment, supporting clients in harnessing digital opportunities for long-term business success.

Role Overview

The Performance Marketer will be tasked with designing, launching, and refining digital marketing campaigns across channels such as search engines, social media, and display networks. Key responsibilities include managing paid advertising campaigns, tracking and interpreting performance metrics, performing A/B testing, and enhancing strategies to boost conversion rates while lowering cost per acquisition. The position requires collaboration with creative and content teams to produce persuasive ad copy and visuals consistent with brand messaging. This position is based in Vishakhapatnam, Andhra Pradesh and mandates daily onsite collaboration with the local team to contribute actively to Arkbee's overarching marketing initiatives.

Key Qualifications

• Proficient in performance marketing tactics including campaign setup, ongoing optimization, and analytical reporting for paid search, paid social, and display advertising channels.
• Experienced in data analytics and measurement, adept at using tools for KPI monitoring, A/B testing, and progressive improvement of campaigns.
• Capable of supporting creative processes by crafting ad copy, briefing visuals, and ensuring marketing messages align with brand objectives.
• Solid understanding of digital marketing principles like audience segmentation, conversion funnel enhancement, retargeting, and conversion rate optimization.
• Familiarity with essential marketing platforms such as Google Ads, Meta Ads Manager, Google Analytics, and related tag management technologies.
• Holds a bachelor’s degree in marketing, business, communications, or related fields, or has equivalent hands-on experience.
• Strong analytical and problem-solving abilities combined with excellent communication skills, with the capacity to work autonomously and collaboratively within cross-disciplinary teams.
• Experience working in agencies or handling multiple client accounts is advantageous, as is a successful track record with performance-focused campaigns.