Charmayne Lim

About

Consumer insights and creative effectiveness professional working at the intersection of human behaviour, culture, and advertising. Experienced in translating qualitative and quantitative research into strategic recommendations for global brands across APAC.

Experience

• Consumer insights and creative Associate, Creative & Media Strategy
  Kantar Singapore
  Apr 2026 – Present
• Analyst, Creative & Media Strategy
  Kantar Singapore
  Nov 2024 – Mar 2026
• System Analyst Trainee
  Visa Inc.
  Oct 2023 – Oct 2024
• Centre Advisor & Education Therapist
  Dyslexia Association of Singapore
  Jun 2020 – Sep 2023

Education

• Bachelor of Arts
  Nanyang Technological University
  Psychology with a Minor in Linguistics and Multilingual Studies · 2016 – 2020

Skills

• Marketing Campaigns
• Creative Direction
• Brand Communication
• Media Measurement
• Creative Testing
• Consumer Insight