About
I’m Scarlett Side, a freelance designer with a passion for crafting brands with deep storytelling and empathy-driven solutions. For me, that means researching, applying concepts, testing, failing, pivoting, and refining until I can find a way to turn ideas into stories and visual impact.
Experience
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Art DirectorZulu Alpha Kilo · VancouverMar 2026 – Apr 2026
I joined Zulu Alpha Kilo Advertising as a part of a temporary, yet intensive, high-output practicum experience. My responsibilities as an art director included ideating campaign concepts, designing presentation decks, communicating ideas, receiving and implementing feedback, and supporting my ideas with design solutions. As a part of a mid-sized company, I developed the skills to manage multiple projects at once and work independently.
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Brand DesignerSound Audiology · RemoteMar 2026 – Jul 2026
I was hired to create a logo for an audiology clinic. The client was very happy with the results and hired me to create the entire brand identity and website design. As a solo designer, I worked with a developer’s template, and met all deadlines while maintaining clear communication with the client.
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Rebrand Designermore. Salon and Beauty · VancouverAug 2025 – Apr 2026
I was hired by a Vancouver salon owner to establish a complete rebrand of their salon location in South Granville. I was solely responsible for research & brand strategy, copywriting, logo design, developing a graphic standard manual, designing the website, and designing the storefront.
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Graphic DesignerCapilano University · VancouverJun 2025 – Sep 2025
I was hand-picked from my class to create the brand for IDEA 2026’s Grad Show. I was responsible for presenting concepts, creating the web design, booklet design, social media motion material (TikTok, Meta, Youtube), email marketing, and organized design library for the event.
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Event Graphic DesignerDesCan · VancouverMay 2025 – Jun 2025
Developing the branding for the 2025 Salazar Design Awards hosted by DesCan Vancouver. Creating a digital campaign as well as other branded materials.
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Event Graphic DesignerRGD · VancouverApr 2025 – May 2025
I was responsible for developing an identity for a Design Educators Summit, taking into consideration the theme and branding of Design Thinkers 2025. I worked with the RGD to create a digital promo campaign and branded pieces for the event.
Education
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Bachelor's in Visual CommunicationIDEA School of Design · Capilano UniversityBranding
Skills
- WordPress
- Branding
- Design Thinking
- Web Design
- Figma
- Visual Design
- Layout Design
- Typography
- Design System
- HTML&CSS
- Illustration
- Motion Design
- Brand Strategy
- After Effects
- InDesign
- Illustrator
- Packaging
- Photoshop
- Premiere Pro
- Colour Theory
- Layout
- Adobe Creative Suite (Illustrator, Photoshop, InDesign, Acrobat)
- branding and identity
- print prepress
- UX/UI
🗣️ Languages
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English · Native
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French · Fluent
🏆 Achievements & awards
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Applied Arts Student Awards Winner · 2024
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RGD Student Awards Honourable Mention · 2024
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Salazar Awards Interaction Winner · 2024
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RGD Student Award Honourable Mention · 2025
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3rd place Capic Rodeo 16 Illustration · 2024