Performance Marketer (Google & Meta Ads Specialist)
GrowVia Digital Marketing Agency
Indore, Madhya Pradesh, India · Full Time
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- Experience
- 2+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 دن قبل
- Work mode
- In office
- Resume
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Job description
About GrowVia Digital Marketing Agency
GrowVia is seeking a dedicated Google Ads and Meta Ads Specialist to join our team full time, managing and enhancing paid advertising campaigns for a diverse international client base.
Key Responsibilities
- Strategize, initiate, oversee, and refine Google Ads campaigns.
- Administer Meta Ads campaigns across platforms such as Facebook and Instagram.
- Handle various campaign formats including Search, Performance Max, Display, Shopping, and Lead Generation.
- Perform research on keywords, target audiences, and competitors to inform strategies.
- Continuously analyze and optimize key performance indicators such as ROAS, CPA, CPC, CTR, and conversion rates.
- Conduct audits of existing advertising accounts to uncover growth potentials.
- Implement and troubleshoot conversion tracking using GA4 and Google Tag Manager.
- Formulate client-specific performance marketing strategies aligning with their goals and budgets.
- Compile campaign performance reports, sharing insights and actionable recommendations.
- Maintain up-to-date knowledge of platform updates and trends within Google Ads and Meta Ads ecosystems.
Required Qualifications and Skills
- Minimum of two years' practical experience with Google Ads and Meta Ads platforms.
- Strong expertise in performance marketing principles and campaign optimization techniques.
- Proven ability to manage several client accounts simultaneously.
- Familiarity with international clientele is preferable.
- Experience across various sectors such as eCommerce, lead generation, D2C, SaaS, or local businesses.
- Proficient understanding of GA4, Google Tag Manager, conversion tracking, and analytics.
- Excellent analytical and problem-solving capabilities.
- Independent work ethic with a capability to own campaign outcomes.
- Effective communication skills with attention to detail.
Additional Information
We value candidates who go beyond mere task execution and instead seek to comprehend business objectives, analyze data thoroughly, devise strategic campaigns, and assume responsibility for results.
Experience working with clients based in the US, UK, Canada, or Australia is considered an advantage.
Job Type: Full-time
Experience Required: At least 2 years
Industry
Digital Marketing