Communications Manager

About Braze and Our Culture

At Braze, we pride ourselves on having an approachable, compassionate, and highly enthusiastic team. We nurture passion by setting ambitious goals, fostering collaboration, and promoting a healthy work-life balance as we grow rapidly worldwide, while advocating for equity and opportunities inside and outside the company. Success here demands high personal and mutual standards, autonomy, responsibility, and openness to diverse perspectives. Our eagerness to learn and share unique interests creates a vibrant and balanced culture.

If you enjoy tackling exciting challenges and thrive in dynamic environments, you’ll find a supportive and driven team at Braze ready to empower your impact.

Job Role and Responsibilities

Reporting to the Vice President of Communications, the APAC Communications Manager will spearhead the regional communications strategy across Asia-Pacific, boosting brand awareness, thought leadership, and affinity for Braze. This role requires close collaboration with global communications and regional marketing teams to tailor Braze's narrative with local cultural nuances yet maintain global cohesiveness, demonstrating how Braze empowers brands to craft meaningful customer relationships.

• Develop and implement a comprehensive communications strategy targeting key APAC markets to highlight Braze’s leadership in AI, marketing technology, and customer engagement.
• Establish and nurture relationships with prominent media, analysts, and influencers across technology, business, and trade sectors in markets including Singapore, Australia, South Korea, Southeast Asia, while coordinating with Japan’s communications lead.
• Adapt and pitch global narratives to resonate with diverse APAC cultural, linguistic, and commercial contexts.
• Collaborate with global communications teams and local PR agencies to ensure consistent and effective storytelling, amplifying global initiatives locally.
• Identify speaking engagements, media opportunities, and industry panel participation for Braze’s executives and regional leaders.
• Assist in developing thought leadership materials such as talking points, bylines, op-eds, and contributed articles showcasing Braze as a pioneer in customer engagement and data-driven marketing.
• Liaise with product marketing and customer marketing teams to highlight successful customer stories and support product launches with messaging tailored for the APAC audience.
• Ensure product communication aligns with Braze’s overall brand strategy and goals.
• Coordinate with regional marketing, content, events, social media, and content teams to synchronize earned and owned media strategies and optimize campaign impact.
• Offer strategic advice to global leadership based on regional trends and opportunities.
• Measure and analyze communication outcomes — media coverage, engagement, brand perception — and use insights to fine-tune messaging and strategies.

Candidate Profile

• Between 5-7 years of experience in corporate/product communications, PR, or media strategy within B2B technology or SaaS sectors.
• In-depth knowledge of the APAC media landscape with established media contacts in vital markets.
• Exceptional written and spoken communication skills adaptable to various audiences and markets.
• Strong storytelling talent with the ability to simplify complex technologies into engaging narratives.
• Experience managing PR agencies and collaborating with global teams.
• Ability to thrive in a fast-moving, growth-oriented environment, balancing strategic and tactical priorities.
• Self-motivated with strong organizational skills, attention to detail, and cultural awareness across APAC markets.

Preferred:

• Experience in public companies or fast-growing startups.
• Understanding of marketing technology, AI-driven SaaS, or customer engagement platforms.

Benefits

Benefits vary based on location and are detailed during the job offer stage. Braze provides a supportive environment with benefits such as competitive pay possibly including equity, retirement plans, flexible leave, comprehensive health coverage, family support including fertility benefits and equal parental leave, professional development through career paths and learning stipends, enriching office experiences, community engagement opportunities, inclusive employee resource groups, and a fun, transparent culture recognized as a Great Place to Work®.

Equal Opportunity and Recruiting Process

Braze is committed to fostering equity and inclusiveness in recruitment and employment, ensuring fair treatment irrespective of personal characteristics. Candidates are encouraged to apply even if not meeting every criterion.

AI-assisted tools may be used during recruitment for screening and administrative support, with human oversight maintained throughout. Candidates in some locations have rights to request alternative review processes or accommodations.