Digital Marketing Manager

Role Overview

We are seeking a results-oriented Digital Marketing Manager responsible for spearheading Gokacher's digital marketing initiatives, enhancing its online presence, and driving growth. The ideal professional should be proficient in SEO, Google Ads, Meta Ads, social media oversight, content marketing, website improvement, and lead generation techniques.

Primary Responsibilities

• Design and implement strategies to boost brand visibility, website traffic, and generate quality leads.
• Oversee and optimize paid advertising campaigns on Google Ads, Meta Ads, and similar platforms.
• Administer social media accounts including Instagram, Facebook, LinkedIn, among others.
• Develop and maintain content schedules, including campaigns, posts, reels, stories, and promotional materials.
• Collaborate with graphic designers, video producers, and content writers to craft compelling social media content.
• Expand social media reach, engagement, and follower base while ensuring brand consistency.
• Formulate and apply SEO tactics such as keyword analysis, on-site SEO, technical SEO, content enhancement, and link-building efforts.
• Coordinate management of blogs, landing pages, website content, video content, and additional digital campaigns.
• Track and analyze website statistics, rankings, lead generation, conversions, and campaign effectiveness via GA4, Google Search Console, and other analytics software.
• Develop lead acquisition campaigns and refine landing pages, messaging strategies, and conversion paths.
• Keep abreast of cutting-edge trends in AI marketing, AEO/GEO, AI-based search, and other emerging digital marketing innovations.
• Produce consistent marketing and social media reports offering actionable insights and suggestions.
• Collaborate closely with internal teams to align marketing efforts with Gokacher's overarching commercial objectives.

Qualifications and Expertise

• At least one year of demonstrated experience in digital marketing roles.
• Proficient management of social media platforms, SEO, Google Ads, and Meta Ads operations.
• Comprehensive understanding of content marketing, lead generation, and conversion optimization techniques.
• Familiarity with tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Exceptional communication, creativity, data analysis, and project coordination capabilities.
• Ability to independently strategize, implement, monitor, and refine marketing campaigns.
• A results-oriented approach with deep knowledge of driving leads, improving engagement metrics, boosting conversion rates, and maximizing ROI.