Content Creator

About the Role

Aiwibi, a premium baby-care brand in Nairobi, Kenya, is looking for a dynamic and commercially aware Content Creator to help Kenyan parents discover, relate to, and trust the Aiwibi brand. The brand specializes in baby diapers, pants, wipes, laundry, skincare, and nursing products. This position requires someone adept at producing engaging short-form video content, comfortable on camera, and skilled in transforming everyday parenting experiences into captivating stories that raise brand awareness, generate inquiries, and boost sales.

Primary Responsibilities

• Produce compelling short-form videos tailored for TikTok, Instagram Reels, Facebook, and WhatsApp platforms.
• Showcase and explain Aiwibi's products confidently and naturally on camera.
• Create relatable content addressing parenting, motherhood challenges, baby care, and educating consumers about products.
• Develop varied content types including demonstrations, testimonials, product comparisons, unboxing, and problem-solving videos.
• Maintain and execute a consistent weekly content calendar.
• Capture photos and videos at stores, events, activations, and customer locations.
• Edit video content enhancing them with captions, music, transitions, and effective opening hooks.
• Repurpose successful organic content for paid social media campaigns.
• Collaborate with Aiwibi Creator Moms, customers, and influencers to generate authentic user content.
• Track and integrate relevant TikTok and Instagram trends into brand content.
• Direct viewers to Aiwibi’s website, WhatsApp channel, and retail partners.
• Analyze content performance metrics and suggest enhancements based on engagement and sales impact.
• Organize and maintain a comprehensive library of photos, videos, testimonials, and reusable creative assets.

Weekly Deliverable Expectations

• 5 to 7 original short videos.
• 2 to 3 product photos or carousel social media posts.
• 2 featured segments featuring customers, parents, or Creator Moms.
• 1 live session such as a demonstration, interview, or Q&A.
• 3 to 5 innovative advertising ideas for testing.
• Regular promotional content highlighting retailers and purchase locations.

Performance Metrics

• Reach and video views within the Kenyan market.
• Completion rates and watch duration of posted videos.
• User interactions including shares, saves, comments, and visits to the profile page.
• Increase in followers and community size relevant to the brand.
• Traffic to the Aiwibi website and WhatsApp inquiries.
• Customer engagement regarding product availability.
• Leads and sales attributed to the content created.
• Quantity and quality of high-engagement content concepts developed.
• Consistency, quality, and punctuality in content production and delivery.

Candidate Profile and Requirements

• Proven track record in content creation for platforms such as TikTok or Instagram.
• Strong on-camera communication skills and confident presence.
• Competence in shooting and editing mobile-friendly video content.
• In-depth understanding of social media trends, hooks, and storytelling techniques.
• Capability to present product content authentically, engagingly, and persuasively.
• Basic skills in analyzing content data and preparing performance reports.
• Highly organized with a creative mindset and sharp attention to detail.
• Self-motivated with the ability to produce content independently on a consistent schedule.
• Willingness to travel locally within Nairobi for retailer visits, activations, and shoots.
• Interest or background in parenting, motherhood, baby care, beauty, wellness, or consumer goods preferred.
• Experience with user-generated content creation or consumer brand advertisements is a bonus.

Additional Information

The ideal candidate will be more than just an attractive poster creator; they must understand how to foster trust, encourage interaction, drive inquiries, and ultimately boost sales through content. A large social media following is not mandatory; instead, emphasis is on creativity, authenticity, consistency, and proven content quality.

Application Process

• Submit your CV with a cover letter.
• Provide links to your TikTok, Instagram, or content portfolio.
• Include two or three examples of videos you have created.
• Send a brief introductory video (up to 60 seconds) explaining how you would promote an Aiwibi baby care product.
• State your current and expected monthly salary.
• Specify your availability to start.

Application deadline is 10th September, 2026. Only short-listed applicants will be contacted.

Location and Employment

This is a full-time position based onsite in Nairobi County, Kenya.