Acquisition Manager

Position Overview

The Acquisition Manager role, reporting directly to the Branch Sales Manager in the Branch Banking department, is a full-time position located at the branch. This role centers on acquiring new customers for liability products from the open market and enhancing relationships with existing customers through cross-selling tailored financial services.

Core Objectives

• Secure new liability customers from external markets.
• Support the CRS-Unsecured Loans team in converting current borrowing customers into liability product holders.
• Strengthen existing customer relations by introducing additional suitable products based on individual profiles and needs.
• Educate and assist customers in effective usage of ATMs and Banking Correspondents (BCs), promoting alternative banking channels.

Responsibilities

• Attain branch-specific targets related to liabilities including CASA, Term Deposits, and segmentation like NR, Senior Citizen, and HNI clients.
• Acquire qualified customers through branch leads, personal referrals, and alternative channels.
• Maintain and manage a prospect database, engage key potential customers, and nurture ongoing relationships.
• Collaborate with CRS-Unsecured Loans by joining field visits to facilitate liability product conversions.
• Promote cross-selling of secured loan products and pass credible leads to loan officers.
• Provide actionable feedback and customer insights to the Sales Manager-Liabilities.
• Deliver courteous and professional customer interactions ensuring prompt, accurate services to reduce dormancy and attrition.
• Address customer inquiries concerning accounts, fixed and recurring deposits, remittances, and third-party products.
• Assist customers in completing account opening formalities, confirming KYC documentation, and ensure regulatory compliance.
• Champion the use of alternative banking channels such as ATMs and BCs.
• Maintain comprehensive knowledge of liability products, other branch offerings, and support CRS in resolving product-related queries.
• Ensure completion of all training requirements and participate actively in performance review processes.

Qualifications & Skills

• Graduation, preferably in commerce or related fields.
• 3 or more years of experience, preferably in sales.
• Certifications like AMFI or IRDA are mandatory.
• Understanding of retail banking products, good documentation and compliance skills.
• Excellent communication skills in the local language.

Desired Behavioral Competencies

• Customer service with courtesy.
• Effective time management.
• Strong selling and telephonic cold calling abilities.
• Willingness to travel and relocate as per organizational needs.

Key Interactions

• Internal collaboration with branch teams including CRM, CRS, loan officers, operations, marketing, product, and HR teams.
• External coordination with BC agents.

Additional Information

This document is internally prepared and last updated on 27-03-2026 by the TM Team. The Acquisition Manager holds a strategic role in meeting financial targets and enhancing customer engagement within the branch.