Performance Marketer

Role Overview

We seek a skilled Performance Marketer capable of independently overseeing and enhancing paid advertising campaigns with a monthly expenditure exceeding ₹1 lakh.

Key Responsibilities

• Plan, launch, and fine-tune advertising efforts on Meta Ads and Google Ads platforms.
• Manage allocation of an advertising budget surpassing ₹1 lakh each month.
• Continuously track metrics such as Cost Per Lead (CPL), Cost Per Acquisition (CPA), Click-Through Rate (CTR), conversions, and Return On Ad Spend (ROAS) to improve campaign outcomes.
• Execute A/B experiments on creatives, target audiences, and advertisement text to identify optimal strategies.
• Conduct campaigns focused on lead generation, retargeting, and conversions.
• Analyze campaign performance data and compile regular analytical reports.
• Collaborate with creative teams to produce ad creatives that yield high performance.
• Spot growth opportunities to scale effective campaigns while managing expenses.

Candidate Qualifications

• Between 2 and 4 years of direct experience in Performance Marketing roles.
• A proven record of managing monthly advertising budgets of ₹1 lakh or more.
• Expertise in utilizing Meta Ads and Google Ads platforms.
• A solid grasp of performance tracking metrics and related analytics.
• Experience working with Google Analytics/GA4 and other tracking technologies is advantageous.
• Strong problem-solving capabilities and analytical mindset.
• Capacity to operate autonomously in a remote working setting.