Adobe Journey Optimizer & Marketo Implementation Developer

Overview

The role involves hands-on design and deployment of Adobe Journey Optimizer (AJO) and Marketo Engage solutions, with scaling responsibility across experience levels from associate to senior associate. Candidates will be tasked to deliver marketing journey configurations, integrations with platforms like AEP and Salesforce CRM, and leverage AI capabilities for enhanced campaign effectiveness.

Responsibilities

• Interpret business and integration needs into technical designs for AJO journeys and Marketo campaign programs.
• Set up and customize AJO journeys, campaigns, personalization, template assets, and channel configurations.
• Develop Marketo components including programs, smart campaigns, lead management, forms, landing pages, and preference centers.
• Formulate platform governance with access controls, reusable asset standards, naming conventions, and deployment procedures.
• Connect AJO and Marketo to AEP/Real-Time CDP, CRM systems, websites, mobile apps, and consent management platforms using connectors, APIs, webhooks, and batch or streaming data processes.
• Deploy multi-channel communications covering email, SMS, push and in-app notifications with compliance focused on deliverability, consent, and suppression management.
• Utilize AI features within AJO and Marketo for content generation, decision logic, personalization, and campaign operation enhancements.
• Perform comprehensive testing, data validation, issue troubleshooting, release support, and post-deployment stabilization for marketing platforms.
• Guide junior team members and oversee solution quality in senior roles as needed.

Skills & Experience

• Practical expertise in Adobe Journey Optimizer and Adobe Marketo Engage implementations.
• Experience integrating marketing automation platforms with Adobe Experience Platform, Real-Time Customer Data Platform, Salesforce or alternative CRM systems.
• Strong understanding of RESTful APIs, webhooks, JSON formatting, authentication methods, event-driven and batch data processes.
• Proficient web development skills including HTML, CSS, JavaScript, and Velocity scripting.
• Knowledge of email marketing standards involving deliverability, domain authentication, user consent, privacy, preference management, and suppression lists.
• Hands-on experience in quality assurance activities such as testing, monitoring, troubleshooting, and production support.
• Client interfacing experience involving requirement analysis, solution workshops, and clear stakeholder communications.
• Familiarity with AI features in AJO/Marketo, including prompt creation, brand adherence, privacy compliance, and verifying AI-generated marketing content.

Preferred Qualifications

• Valid Adobe Certification as Journey Optimizer Developer Expert or Marketo Engage Developer Expert/Architect.
• Experience with Salesforce Marketing Cloud modules like Journey Builder, Email Studio, Automation Studio, Contact Builder, or Data Extensions.
• Knowledge of B2B edition of AJO focusing on account-based audiences and engagement scenarios.
• Understanding of integrations between Salesforce Marketing Cloud and Salesforce CRM or Salesforce Data Cloud.

Minimum Education Requirements

Bachelor's degree in Engineering, Computer Science, Information Technology, Marketing Technology, Business, or closely associated fields.