Enterprise Sales Development Representative

About Pencil

Pencil has created an AI-driven advertising platform that integrates multiple AI models, allowing marketing and creative teams to move seamlessly from initial concept to completed assets. Our goal is to establish AI as the standard in advertising while supporting creative professionals. Currently, we manage large-scale productions for prominent global clients including L'Oréal, Unilever, Bayer, and Diageo, meeting the stringent requirements of legal, security, and procurement teams.

We are supported by The Brandtech Group, a $4 billion marketing technology leader also owning Oliver and Jellyfish, enabling us to serve top-tier advertisers worldwide.

Role Overview

We seek a motivated Senior Sales Development Representative with a passion for AI to accelerate our enterprise and mid-market expansion. This position involves generating and qualifying new leads, building a robust sales pipeline, and scheduling presentations for our sales teams. You will contribute significantly to securing new clients, managing deals beginning at a $25,000 annual contract value. The sales process is established, and your efforts will be crucial in driving opportunity creation.

Responsibilities

• Identify potential clients globally, focusing primarily on the UK and US markets, based on provided Ideal Customer Profiles.
• Engage and maintain relationships with leads through tailored outreach campaigns, ensuring readiness when purchase timing aligns.
• Collaborate closely with sales teams to thoroughly qualify leads using frameworks like BANT and optimize account engagement strategies.
• Utilize tools such as LinkedIn Sales Navigator, Apollo, Lusha, and Salesforce to source contacts, manage leads, and track activities.
• Achieve monthly qualified lead targets, with commission earned on qualified leads and additional incentives for converted deals.

Requirements

• Minimum of one year experience in outbound sales development targeting enterprise clients, with expertise navigating complex organizations and engaging multiple stakeholders.
• Professional background in SaaS, technology sales, marketing technology, or creative production, or a strong interest in advertising processes of major brands, particularly interacting with marketing, procurement, and brand decision-makers.
• Effective communication skills, capable of conveying complex ideas clearly and confidently both verbally and in writing.
• Disciplined and consistent approach to outbound sales via calls, email, and social platforms, treating pipeline management as both art and science.
• Ability to thrive in a dynamic, evolving environment, contributing to playbook refinement.
• Familiarity with CRM systems like Salesforce and contemporary prospecting tools.

Benefits

• Generous paid time off: 25 days plus public holidays.
• Remote-first work culture with optional access to offices in The Shard, London, and New York, or the ability to work from anywhere within your home country.
• Health insurance including private medical coverage.
• Monthly stipend to support wellness, fitness, and learning development.
• Enhanced parental leave policies applicable for birth, adoption, or surrogacy.
• Flexible working hours to support work-life balance.