Diego Willian Zietek

About

Senior Paid Media and Performance Marketing specialist with 14+ years of experience managing paid acquisition across Google Ads, Microsoft Ads, Meta Ads and LinkedIn Ads. I have worked remotely with international teams and clients since 2017, managing campaigns across B2B, SaaS, healthcare, e-commerce and lead generation. My experience covers the full paid media lifecycle: strategy, campaign setup and management, Search, Shopping, Performance Max, YouTube, paid social, bidding and budget optimization, conversion tracking, GA4, GTM, reporting, lead quality and performance analysis. I’m particularly strong in Google Ads and paid search, while also managing integrated acquisition strategies across Meta, LinkedIn and Microsoft Ads. I have experience with both direct-response campaigns and longer B2B sales cycles, including account-based marketing. I’m looking for remote senior Paid Media, PPC, Performance Marketing or Paid Acquisition opportunities where I can remain hands-on while contributing senior-level strategy and optimization.

Experience

• Independent Paid Media Consultant
  Self-Employed
  May 2023 – Present
• Senior Paid Media Manager
  Hospital Israelita Albert Einstein
  May 2022 – Present
• Performance Specialist (PPC)
  Pontomais
  Sep 2017 – Sep 2019
• Freelance Consultant & PPC Analyst
  Various Clients
  2013 – 2017

Education

• Post-Graduate in Digital Marketing
  FAE Business School
  Digital Marketing
• Bachelor of Business Administration (BA)
  FESP University
  Business Administration

Skills

• Artificial intelligence
• Instagram Ads
• Google Analytics
• Display Ads
• Google Ads
• Audience Targeting
• Meta Ads Manager
• Attribution Modeling
• Retargeting
• A/B Testing
• Lead nurturing
• Conversion API
• Reporting and KPI Tracking
• Budget Allocation
• Pixel Implementation
• Dashboard automation
• CRO
• Bid Optimization
• Meta Ads

Courses & certifications

• Google Ads Certified