Product Manager

About CapsLock

CapsLock specializes in delivering outstanding marketing solutions tailored for significant partners in the home improvement sector. Beyond mere advertising, we forge enduring marketing collaborations grounded in lasting partnerships. Our team's excellence is central to our success, and we strive to cultivate an environment that attracts and retains premier professionals globally.

Role Summary

We are reinforcing our Product team with a role dedicated to managing a segment of the internal product infrastructure pivotal to our business operations. The initial focus centers on the Media Buyer Automation Platform, a sophisticated system that integrates rules engines, pacing algorithms, budget controls, alerts, and workflow tools. This platform empowers a lean buying team to handle budgets that would otherwise necessitate a larger workforce. Over time, this position will encompass additional internal tools, including marketing automation, analytics and reporting workflows, creative operations, and other emerging platforms as our business evolves. This position demands a proactive builder keen on growth and adaptability rather than a static product role.

This hands-on role focuses on direct product ownership rather than mere coordination. Close collaboration with colleagues ensures rapid feedback and tangible impact measurable in CPA, ROAS, budget efficiency, and operational time savings. Reporting lines direct to the Head of Product with daily interactions across Engineering, Data, Media Buying, Creative, and Operations teams.

Key Responsibilities

• Lead the full lifecycle of the Media Buyer Automation Platform’s product roadmap – including discovery, prioritization, specification drafting, product delivery, user onboarding, and ongoing refinement.
• Expand ownership to encompass other internal products spanning marketing automation, reporting, creative workflow support, cross-platform account management, and data reconciliation, coordinating development strategically while prioritizing core platform stability.
• Collaborate intimately with media buyers to grasp their workflows, converting operational requirements into dependable automated solutions covering budget pacing, anomaly detection, spending safeguards, bulk task execution, and approval processes.
• Spot manual, capacity-intensive processes and determine optimal automation solutions, whether via internal development, external tools, or maintaining current approaches.
• Create comprehensive product specifications for engineering, encompassing exceptions, failure handling, rollback procedures, and clear completion criteria.
• Prototype concepts and develop small-scale automations independently to accelerate alignment or address minor workflow requirements outside the engineering backlog.
• Promote product adoption through structured onboarding, instructional materials, documentation, and continuous feedback mechanisms ensuring sustained utility and engagement.
• Define, instrument, and monitor critical product metrics, partnering closely with Data specialists on event taxonomy, attribution, and balancing measurement compromises.
• Conduct controlled experiments and phased deployments to validate product changes impacting advertising spend prior to full implementation.
• Regularly reassess and refine products informed by analytics, user input, and shifting business demands.

Qualifications and Experience

• Minimum 4 years in Product Management, with over 2 years managing data-intensive or complex workflow-driven products from inception to delivery.
• Demonstrated success building internal or B2B tools with strong uptake among end-users.
• Proficiency in designing KPIs, developing event taxonomies, dashboard creation, and leveraging data to guide decision-making.
• Practical experience utilizing AI-powered tools such as Cursor, Claude Code, Lovable, n8n, or bespoke scripting to prototype and streamline workflows, with examples ready to share.
• Understanding of large language model constraints, probabilistic feature assessments, and fallback strategies.
• Ability to juggle multiple projects simultaneously and prioritize product releases confidently.
• Preference for frequent incremental releases over large-scale launches.
• Excellent English communication skills in writing and verbally, enabling clear specification documentation, transparent decision-making, and effective status reporting.
• Experience working well across global time zones.

Preferred Skills

• Familiarity with paid acquisition platforms such as Meta, Google, TikTok, including budget pacing, rule-based engines, or creative testing processes.
• Background in Computer Science or Computer Engineering or experience managing complex SaaS with multi-platform API integration.
• Hands-on engagement with A/B testing frameworks, feature flag systems, or staged rollout mechanisms especially for budget-sensitive features.

Why Join Us?

• Competitive and fair remuneration.
• Truly remote-first culture letting you work from your most productive environment.
• Paid time off promoting healthy work-life balance.
• Support for continual development via workshops, courses, conferences, and certifications.
• Home office setup reimbursements for equipment and furnishings.
• Support for physical wellness including gym memberships, yoga, workout gear, or bicycles.
• Unlimited sick leave prioritizing your health.
• Medical reimbursement covering insurance, dental, and psychological services.
• Co-working space coverage for occasional social and work environment change.
• Engaging social events such as gaming nights, fitness challenges, and annual global retreats.